April 5 2018 DRB MinutesCITY OF BEVERLY
PUBLIC MEETING MINUTES
BOARD OR COMMISSION: Design Review Board
SUBCOMITTEE:
DATE: April 5, 2018
LOCATION: Beverly City Hall Conference Room
MEMBERS PRESENT: Ellen Flannery, Joel Margolis, Matthew Ulrich, Emily
Hutchings, Rachel Matthews, Sandra Cook
MEMBERS ABSENT:
RECORDER: Donna Musumeci
Cook calls the meeting to order at 6:30pm.
1) Bob Cook Applicant: Cityside Diner
The applicant is proposing window signage and a mural -style wall sign. The window signage will be simple
vinyl lettering on the windows on the Cabot Street side of the building.. The window signs cover 20% of
each window and are in compliance with the ordinance. The mural -style wall sign will be on the Knowlton
Street side of the building. Hutchings emphasized that the mural -style sign may be approved by right as a
wall sign.
There being no further questions or comments regarding this matter:
Flannery: Motion to approve the signs for Cityside Diner as presented, Margolis seconded.
The motion carries (6 -0).
2) United Sign Company Applicant: LexaGene
The applicant is returning with a new application after the DRB approved the sign with the condition that it
be placed on the north side of the building. After review, and working with the Cummings Center (the
property owner), the applicant and the Cummings Center still prefer the sign to be on the east side for the
best visibility. The applicant and property owner feel that placing the sign on the north side of the building
next to the garage limits visibility. Steve Drohosky of Cummings Center wrote a letter to the DRB stating
reasons why Cummings is in support of placing the sign on the east side of the building, which was read by
Hutchings. The applicant stated that signage is not allowed on the south side, the west side cannot be
seen, and it is important to LexaGene to have the sign placed where originally requested. It was discussed
that the signage is visible only to people within the complex, and doesn't have a major impact anywhere
outside of the site. Another initial concern was the size of the logo being too large at 56 "H, and the
applicant has now cut the sign down to 48 "H, which was requested by the DRB.
There being no further questions or comments regarding this matter:
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Hutchings: Motion to approve the signs as presented. Matthews seconded. The motion
carries (5 -1), with Margolis voting against.
3) Essex National Heritage Commission Applicant: Essex National Heritage Commission
Applicant is constructing multiple wayfinding kiosks to place in different communities along the Scenic
Byway, and presented the Beverly kiosk. The proposed location of the kiosk is at Dane Street Beach, and it
will be accessible and visible from the Byway. There are 4 panels to the kiosk — which is hollow — and the
design allows for other elements that can be added to it later. Two of the panel designs are common to all
the kiosks, and the other two are unique to the community. The Beverly panel describes the energy and
mix of the town, and the iconic "Falconer" statue. The theme is associated with the arts and uses the
keyword "creative" to describe Beverly. Discussion and recommendations on the messaging and changing
the word "creative "(as it is not all encompassing of Beverly) perhaps to 'live" Beverly or "vibrant" Beverly.
The kiosk is to be installed by end of the year. Being an informal review, a vote is not needed to approve
the sign; however, the DRB can vote to write a letter of support.
There being no further questions or comments regarding this matter:
Cook: Motion for the DRB to write a letter of support for the kiosk concept as designed and its
location, and adding recommendations for potential pavers, a bench, some thoughts on
landscaping and some other options for the keyword other than "creative ". Ulrich
seconded. The motion carries (6 -0).
4) Fonzo Realty LLC Applicant: Fonzo Realty LLC
Presented an updated site plan and sample colors of the proposed new office /warehouse building of
43,000sf. Applicant presented 3 different colors for the aluminum composite materials, and a larger color
swatch of what the majority of the building will be. Applicant noted that the renderings printed on paper can
appear slightly different due to the printers.
Cook: Motion to approve the site plan designs and colors of the building at 40 Fonzo Drive
specifying that the main body of the building will be stucco Sherwin William 7072, the
metal accent panels that are the main building accents be Reynobond Cadet Gray, and the
accent color around the doorways be Reynobond Castle Gray. Matthews seconded. The
motion carries (6 -0).
5) Siemasko & Verbridge Applicant: Beverly Airport Storage, LLC
The applicant returned with a site plan revision for three buildings consisting of two self- storage buildings
and one industrial /commercial building. The application is for three buildings consisting of twoself- storage
buildings and one industrial /commercial building. The architects made some design improvements to
Building A and B after working with the pre- fabrication experts who work on the layouts of the building. The
architects have (1) laid out the corridors for better alignment and kept windows functional, (2) added a blue
Pa
colored band (corrugate material) at the top, and removed the angled roofs making it cleaner and more
modern with the metal panels seen on new buildings now, and (3) reduced the masonry from an 8' to 4'
wrap except around the loading area that has a high canopy.
It was discussed that there are two different types of metal, one in a light gray slightly metallic color, and
the other a color in a darker accent. Prior design used more red color, now only using red for the logo as an
accent to complement the blue, black and light gray colors. Building B too shows the roof design with a
more modern look to match the bigger building. Building C has no site changes.
There being no further questions or comments regarding this matter:
Hutchings: Motion to recommend the site plan modifications to the Planning Board for 105 San Fonzo
Drive as presented. Ulrich seconded, The motion carries (6 -0).
6) Montrose School Park LLC Applicant: Montrose School Park LLC
Hutchings presented the OSRD Site Plan Modification. The Board discussed that this review is a
formality and does not necessarily require comments to the Planning Board, but is provided for the DRB
to offer recommendation or express concerns. The Planning Board has recently reviewed this OSRD
plan. The DRB had no recommendations or concerns.
7. New /Other Business:
Meeting Minutes
Board requested that meeting minutes be emailed with other materials for review prior to the DRB
meetings. Going forward, minutes will be exchanged with recorder and Associate Planner to review for
accuracy and to note items needing clarification and /or more discussion at the DRB meeting before final
motion. Draft January and February minutes were presented.
Cook: Motion to approve the January 11 and February 1 meeting minutes. Flannery seconded.
Motion carries (6 -0)
Review of proposed Site Plan Application Instructions - Recommendations
- Hutchings will add on the application "one digital copy ";
- Ulrich suggested change on the landscaping plan, second line, change from "furniture" to outdoor
furnishings;
- Ulrich suggested on plant schedule to add recommended sizes, brief description of growth habit, mature
height and spread;
- Group noted that under renderings and photos, language should be added that asks for views that have the
most impact, i.e. "site line views ", "critical views "; Hutchings to add language "critical views of buildings" to
the document;
- DRB confirmed that changes to be made to the application instructions and added to the website.
Review of proposed example sign applications
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- Permission to use as sign samples was received from business owners and sign makers for Art by Alyssa
and Chive;
- Did not receive permission from New York Bagel, or hear from Taste Buds;
- Staff will follow up with Taste Buds and inquire to use the application from Tartine if the Taste Buds
application cannot be used.
8. Adjourn
Cook: Made a motion to adjourn. All seconded. The meeting adjourned at 7:49pm.
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