February 1 2018 DRB MinutesCITY OF BEVERLY
PUBLIC MEETING MINUTES
BOARD OR COMMISSION
SUBCOMITTEE:
DATE:
LOCATION:
MEMBERS PRESENT:
MEMBERS ABSENT:
RECORDER:
Design Review Board
February 1, 2018
Beverly City Hall Conference Room
Ellen Flannery, Joel Margolis, Matthew Ulrich, Emily
Hutchings, Sandra Cook
Rachel Matthews
Donna Musumeci
Cook calls the meeting to order at 6:30pm.
1) The Sign Center Applicant: KROHNE
The applicant is requesting approval for two wall signs for a 92.5K SF building that includes both office and
manufacturing space. The sign maker representing the applicant described that the applicant intends to
place both signs on the Cherry Hill Road fagade because of the visibility from Cherry Hill Road versus
Conant Street. The sign maker stated that although both signs will be placed on the same elevation of the
building, they will be placed on portions of the building that are separated from each other by architectural
features. From both the applicant and the sign maker's perspective, both signs will be placed on portions
of the building that qualify as the sign band, and will therefore follow the intent of the Sign Ordinance. Each
sign is 59 square feet in area, and include the name of the business. The sign maker explained that the
signs will be made with brand blue letters, will be internally illuminated with forward and halo lighting. The
signs will also have dimmers to provide additional control over lighting.
Because the signs will be placed higher than permitted by right, and also because both signs will
technically be placed on a single elevation of the building, the signs require a Special Permit. Staff
emphasized that the Sign Ordinance is not updated to account for industrial areas, and that the signs are
appropriate for the building and neighborhood.
There being no further questions or comments regarding this matter:
Hutchings: Motion to recommend to the Zoning Board of Appeals to approve the signs as
presented. Flannery seconds the motion. The motion carries (5 -0).
The Sian Center Applicant: 30 Tozer Road
The sign maker, representing the applicant, stated that the building in the application is a medical office
space set back 90 feet from the road. The building has businesses on both floors and the applicant is
requesting three signs: the sign for Lahey Health Primary Care is to be located at the top left of the front
fagade, the sign for Pediatric Associates is to be located at the top middle of the front fagade, and the
Sports Medicine North sign is to be located at the top right of the front fagade. Signs will be placed above
the second floor, and will be dimensional and non - illuminated. The sign maker emphasized that although
the signs will be located higher than permitted by right in the Sign Ordinance, the placement of the signs is
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appropriate considering the design of the building. The signs will be placed higher than permitted by right,
and will require a Special Permit. Staff again emphasized that the sign ordinance is not updated to account
for buildings as would be found in an industrial or office park space, and that the signs are appropriate for
the building and neighborhood. A suggestion was made by the Board to trim the letters on the Sports
Medicine North sign in white to ensure that the letters can be easily read.
There being no further questions or comments regarding this matter:
Cook: Motion to recommend to the Zoning Board of Appeals to approve the signs as presented
with a recommendation to trim blue letters in white. Ulrich seconds the motion. The
motion carries (5 -0).
3) Niolobn Corp. Applicant: Green Smoke Shop
The applicant is requesting a new sign that will be printed on film the same as the Quick Mart with LED
lights inside. The sign maker representing the applicant brought color swatches to discuss the color choice
for the sign. The Board discussed colors with the sign maker.
There being no further questions or comments regarding this matter:
Cook: Motion to approve the new sign for the Green Smoke shop as presented with the caveat to
paint the letters in Pan Tone 366C. Ulrich seconds the motion. The motion carries (5 -0).
Cook: Make a second motion to approve the pylon sign as presented with the background in Pan
Tone 366C and the letters in Pan Tone 371 C. Flannery seconds the motion. The motion
carries (5 -0).
4143 Enon Street Aaalicant: Boston Consianment
The applicant is requesting a wall sign and a pylon sign for Boston Consignment. The sign maker
representing the applicant stated that the wall sign is a standard illuminated sign that fits the character of
the shopping plaza and the other signs located in the plaza. The sign maker emphasized that letters will be
edged in black. The pylon sign will have green letters on a white background. The applicant had originally
requested a sandwich sign, but removed the sign from the application at the meeting.
There being no further questions or comments regarding this matter:
Margolis: Motion to approve the signs as presented, except for the sandwich board sign, which was
removed from the application. Ulrich seconds the motion. The motion carries (5 -0).
51 Barnet Beverly LLC Aaalicant: Holmes Beverly
Applicant is requesting permanent and temporary signage for the new mixed -use development at 110 -114
Rantoul Street. For permanent signage, the applicant is requesting one wall sign and one window sign. The
applicant stated that the wall sign will include lettering set on a canopy which will extend 3 feet from the
building and will say "Holmes." The wall sign will also include a logo cut into the metal panel on the sign
band abutting the left side of the canopy. The window sign will include vinyl lettering on the glass doors
beneath the canopy wall sign. The Board discussed that the proposed permanent signage is permitted by
right, and does not require a Special Permit.
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The temporary signage includes long vertical signs that will hang on the building during the preliminary
leasing period. Because occupancy of units is set to begin in July, the applicant would like the temporary
signs to hang from April 1, 2018, until December 31, 2018. The temporary banners will be light blue and
gray. The applicant emphasized that the temporary signage will include only four banners to be placed on
the front (east) fagade of the building but facing north and south so to be seen by traffic. Staff emphasized
that the temporary signs will require a Special Permit from the Zoning Board of Appeals.
There being no further questions or comments regarding this matter:
Cook: Motion to approve the permanent signs as presented. Ulrich seconds the motion. The
motion carries (5 -0).
Cook: Make a second motion to recommend to the Zoning Board of Appeals to approve the
temporary signs as presented, being the 4 banners as discussed. Flannery seconds the
motion. The motion carries (5 -0).
6) Barnet Beverly LLC. Applicant: 110 -114 Rantoul Street
The applicant wishes to change a retail eight parking spaces to a pocket park. Because of the need to
maintain access for fire and trash pickup, there will be concrete and pavers rather than grass, although the
area is landscaped to ensure its viability of a multipurpose park space. The landscaped includes a 6' metal
cut fence that will be screened by foliage. The concrete panels will be colored, and there will be some
seating elements, and landscaping to include red bushes. The intent is to maintain the space's flexibility so
it may be used for programming, by the residents, or by the retailer or restaurant that will locate in the
building.
Hutchings: Motion to make a recommendation to the Planning Board to approve the site plan
modification as presented. Ulrich seconds the motion.
7) Applicant: Benco LLC Open Space Residential Design Site Plan Review
The project is an OSRD Plan that includes construction of a new dead -end road that will result in three
duplexes (two existing) and three single family homes. There is a barn that will be demolished and two
existing homes that will remain. The road is below a ledge; the majority of the development cannot be seen
from the street.
There being no further questions or comments regarding this matter:
Hutchings: Motion to recommend to approve the OSRD Plan to the Planning Board as presented.
Cook seconds the motion. The motion carries (5 -0)
8) Fonzo Realty LLC Site Plan Review: 40 Sam Fonzo Drive
The applicant stated the new manufacturing building will be one story fabricated using an aluminum
composite panel system. There is lighting with 25 -foot poles around the building and packs on the walls. A
landscaping plan includes the use of native species that will be particularly relevant next to the wetlands.
Additional landscaping will be added around the entrances and some retaining walls are planned. The
Board suggested switching from mountain laurels to switchgrass in the parking lot. The applicant stated
that the colors of the panels will be tan. The Board emphasized that color renderings and samples are
necessary for a decision to be made. The applicant will provide a color rendering or color samples.
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Applicant will provide color renderings or color swatches and materials samples. The Site Plan Review will
be continued to the March 2018 Design Review Board meeting.
9) Glovskv and Glovskv Site Plan Review: 268B Cabot Street
There was a formal Site Plan Review of the planned mixed -used project at 268B Cabot Street. There will
be a single three -story addition above and at the rear of the existing building; the addition will be developed
so to connect with the existing building. The new development will have 9 apartments, as well as new retail
spaces on the lower floors. After an Informal Site Plan Review at the January 2018 Design Review Board
meeting, the applicant has come back with some changes based on the Board's recommendations. The
roof line design of the Atomic Cafe building was incorporated; strong cornice lines were also incorporated
on the rooftop to provide connection to the adjacent building at 270 -276 Cabot Street. Clapboard and
Hardie siding were added as exterior materials. On the fagade facing Pond Street, three windows were
added, as many as allowed by code requirements. The Board asked if more quoining was an option on the
fagade facing Pond Street. Regarding the front of the building, the Board suggested to bring in some color
on the stucco and Hardie siding. The suggestion included potentially utilizing different colors /materials and
textures on different levels so that the fagade does not look too busy, and to show more contrast around
the windows. The Board complimented the changes to the rear fagade, the entrance, the inclusion of
clapboard, trim contrast, and the use of cornices. Discussion was held on the new roof line mimicking the
Atomic Cafe building; the Board and the applicant agreed that the design does not work, so to change to a
straight roof line. The Board made the suggestion to see clapboard on all of the new building. Regarding
the rear portion of the new building, the Board emphasized the need to clarify the pedestrian and vehicular
spaces. The Site Plan Review will be continued to the March 2018 Design Review Board meeting.
9. New /Other Business:
Hutchings: The Board needs to hold a re- election of a Chair and will include to election on the
March 2018 Design Review Board agenda.
Would like to work on the instructions for the Site Plan Application, which will
provide applicants with additional information about what the Board requires to
make recommendations for site plans. Emily will draft instructions to be developed
with the Board over the next few meetings.
Staff would like to provide some acceptable sign applications to provide examples
to business owners of what is appropriate to bring to the Design Review Board.
Staff will look for appropriate applications to use as examples.
Will wait until the next meeting to approve the minutes of January 2018.
Cook: Motion to adjourn the meeting. Flannery seconds the motion. Motion carries (5 -0)
The meeting adjourned at 8:22PM.
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