2015-06-24CITY OF BEVERLY
PUBLIC MEETING MINUTES
BOARD OR COMMISSION:
SUBCOMMITTEE:
DATE:
LOCATION:
MEMBERS PRESENT:
MEMBERS ABSENT:
OTHERS:
RECORDER:
Design Review Board
Thursday, June 4, 2015
Beverly City Hall Conference Room
Chair, William Finch, Sandra Cook, Ellen Flannery,
Rachel Matthews and Allison Crosbie
Karen Bebergal
Eileen Sacco
Cook calls the meeting to order at 6:30 p.m.
Sign: Ins Hair Salon —1 Front Street — D. Scott Kelley
Mr. Kelley addresses the Board and explained that the signage proposal they are
presenting is a change to a previously approved sign by the Board. He explains that in
December 14, 2014 the Board granted a permit to erect a sign at 1 Front Street using the
name "ZipA Foil Hair Salon ", and explains that they have expanded their services and
the new sign represents a more timely appearance while embracing a higher end image.
He also explains that the existing awnings require repairs and they plan to include these
repairs as part of the signage proposal.
Kelley explained that they are proposing to fabricate and install one wood carved sign on
the primary facade of the building facing the intersection of Cabot Street and rework the
existing awnings by repairing and dying them to the color midnight blue and adding
wording to the existing awning over the primary entrance located on Front Street. He
also explains that they propose to add a new sign awning over the secondary salon
entrance on Water Street and adding one additional window awning with no signage that
mimics the other awnings.
Kelley shows the Board photographs of the proposed signage. He explained that the sign
for the primary facade will be 20" X 120" x 4" and the height of the letters will be 13 ",4"
and 5 ". He notes that the color scheme would be gold and white lettering with a midnight
blue background.
Matthews questions if they considered using capital letters for IN's. Kelley states that
they looked at a lot of models and they felt that this represented what they are looking for
to brand their business.
There being no further questions or comments regarding this matter:
Design Review Board Meeting Minutes
June 4, 2015
Page I of 6
Flannery: motion to approve the sign for Ins Hair Salon- 1 Front Street as presented,
Crosbie seconds the motion. The motion carries (4 -0).
Facade Improvement / Sign: A &B Burgers — 206 Cabot Street — Thomas Holland
Thomas Holland and Dan Ricciarelli of Seger Architects of Salem are present at the
meeting.
Ricciarelli addresses the Board and explains that they are proposing facade
improvements. He explained that they are proposing to open up the store front of the
building and replacing it with garage doors with white washed brick and a corrugated tin
awning structure. He also explains that they are proposing to remove wood paneling and
open up the corner and continue the awning. He explains that they will replace the wood
paneling with a very simple board structure. He also explained that they will install
gooseneck lighting.
Ricciarelli explained that they are proposing to add street trees for shade from sunlight.
Ricciarelli reviews the proposed plans for the signage. He notes that the proposed sign
will be 14" x 11.5" x 1/8" and will be a blade sign.
Ricciarelli explained the proposed repairs to the existing awnings. He shows the Board
drawings of the plans for the building..
Mr. Holland explains that the floor plan for the interior of the restaurant is to be tables
and booth seating with and the kitchen will be in the back of the space, and they will be
keeping the existing tin ceilings.
Flannery asks what the capacity of the restaurant will be. Holland states that the capacity
will be 120.
Holland explains that the Building Inspector did not sign off on the sign and explains that
they want to use their existing sign and they are hoping to get a variance from the ZBA
for brushed aluminum.
Crosbie states that the DRB could write a letter to the Zoning Board recommending
approval of the variance for the sign.
Crosbie asked if they have used that type of corrugated tin before. Holland explains that
it is galvanized and will not rust up. Ricciarelli states the facade treatment is in keeping
with the surroundings. Crosbie notes that the proposed materials are actually very
different from the existing surroundings.
Flannery asked if the applicant will be doing the planting or will the City be doing it.
Holland explains that they would be doing the planting in accordance with what the City
approves.
Design Review Board Meeting Minutes
June 4, 2015
Page 2 of 6
Flannery states that she likes the clean look to the design. Cook agrees and states that she
likes the look. Holland states that they want it to stand out and continue their reputation.
He also notes that Beverly has a vibrant downtown and is the atmosphere they are
looking for.
Finch asks if the window glass will be tinted. Holland states that it will not be tinted
noting that they want as much light in the room as possible.
Finch mentions a concern with the wooden board portion of the facade noting that
depending on the kind of wood and how it's treated, it has the potential to deteriorate
quickly.
There being no further questions or comments regarding this matter:
Flannery: Motion to send a letter to the Beverly Zoning Board of Appeals in support
of the applicant's variance to install an oversized sign at 206 Cabot Street,
A &B Burgers Crosbie seconded the motion. The motion carries (4 -0).
Sign: Speedway — 36 Enon Street — Hazel Wood Hopkins
Hazel Wood Hopkins addresses the Board and explains that Hess Gas Stations are being
converted to Speedway and they are here to request approval of the sign changes
proposed.
Hopkins explains that they are proposing to reface the Hess signs to Speedway and
explains that the background will be opaque. She states that there will be no size change
to the electronic price board.
Hopkins explains that they are proposing to replace the Hess name to Speedway on the
canopy and restripe the canopy. She also notes that the Hess Express signs will be
changed to Speedway as well.
Finch states that the proposal is straight forward. Flannery agrees.
There being no further questions or comments regarding this application:
Flannery: motion to approve the changes to the sign for the Hess Station at 36 Enon
Street to Speedway as presented. Cook seconds the motion. The motion
carries (5 -0).
Sign: Speedway — 293 Cabot Street — Hazel Wood Hopkins
Hopkins explains that they are proposing the same changes as described for the Enon
Street Hess Station for the Hess Station at 293 Cabot Street.
Design Review Board Meeting Minutes
June 4, 2015
Page 3 of 6
There being no further questions or comments regarding this application:
Matthews: motion to approve the changes to the sign for the Hess Station at 293
Essex Street to Speedway as presented. Flannery seconds the motion.
The motion carries (5 -0).
Sign: Mr. Vincent's Coiffures — 409 Cabot Street — Ed Juralewicz
Ed Juralewicz of United Sign addresses the Board and explains that they are proposing a
small revision to the sign explaining that the landlord did not like the originally proposed
sign. He explained that they are proposing a box sign at the bottom of the sign and shows
the Board a drawing of the sign. He explains that the sign will be in a contoured cabinet
and all will be internally illuminated with LED modules.
Juralewicz explained that the sign will be 26 "x78.5 "x6" and the size of the lettering is
16" and 5 ".
There being no further questions or comments regarding this application:
Cook: motion to approve the changes to the sign for Mr. Vincent's Coiffures at
409 Cabot Street as presented. Crosbie seconds the motion. The motion
carries (5 -0).
Site Plan Review Continued: - 131 Rantoul Street — Depot Square Phase III, LLC
Attorney Miranda Gooding of Glovsky and Glovsky addresses the Board and recalls that
they previously met with the Board on this project a couple of months ago and received
feedback from the Board on their proposed plans. She explains that since that meeting
they have made some changes to the plans in response to the concerns of the Board. She
also notes that they are now before the Planning Board for the Site Plan Review process.
She states that they are here this evening to review the changes that they have made and
hopefully get a favorable recommendation from the Board to the Planning Board.
Attorney Gooding introduced Thad Siemasko, the Architect for the project to review the
changes that have been made to the plans.
Siemasko addresses the Board and explains that the proposed project is a mixed use
development with 72 residential units and retail space on the first floor. He explained
that they were asked by the Board to look at the second level of the building and move it
back to afford a better view and for the benefit of additional light in the courtyard.
Siemasko explains that the top floor of the proposal has no significant changes and noted
that the roof top deck will be fenced in.
Design Review Board Meeting Minutes
June 4, 2015
Page 4 of 6
Siemasko explains that more glass has been added to the attic floor. He also notes that at
in response to questions regarding the materials from the DRB regarding the view on
Hardy Street they are proposing to use synthetic stucco.
Finch states that he thinks that the proposed changes are an improvement.
Crosbie notes that they are proposing glass at the corner of Rantoul Street side of the
building. Siemasko states that they opened up the corner to be able to see the rest of the
space. He also explains the changes to the Railroad Avenue side of the property.
There being no further questions or comments regarding this application:
Cook: motion to approve the Site Plan Review as revised for 131 Rantoul Street,
Depot Square Phase III, LLC. Matthews seconds the motion. The motion
carries (5 -0).
Great Estates Ordinance Committee Representative
Crosbie reports that the Planning Department has been working on a Great Estates
Ordinance with the Metropolitan Area Planning Council (MAPC). She explains that they
are looking at the redevelopment of larger estates to allow multiple units. She states that
they are starting to put together an advisory committee to work on this and they are
looking for representatives from the Planning Board, Design Review Board, Historic
Commission, and a property owner. She asked if anyone on the DRB is interested in
serving on the Advisory Committee. Cook volunteered to serve as the DRB
representative on the Great Estates Advisory Committee.
Discussion with City Planner Regarding Procedures
City Planner Aaron Clausen addresses the Board and explains that the current process of
sign applications includes a step that requires the Building Inspector to sign off on it and
it is confusing. He explains that they are proposing to have Allison or Aaron sign off in
consultation with the Building Inspector. He stated that this will make it easier for the
applicants and notes that they will have to provide the same documentation to the
Planning Department to confirm that the proposal meets the zoning requirements.
Flannery states that she thinks that this makes a lot of sense and is would be a much more
welcoming and smoother process for applicants.
OSRD Site Plan Application — 30 Foster Street — Lindallwood Realty Trust
Clausen explains that the Planning Board has reviewed the initial plans for the OSRD
filed by Lindallwood Realty Trust for a 2 lot subdivision. He explains the history of the
site and states that there is currently a 5 lot subdivision permit for this site that was
approved a few years ago.
Design Review Board Meeting Minutes
June 4, 2015
Page 5 of 6
Clausen explains that the plans call for a shared driveway of Foster Street and will be
setback. He states that there will be no impediments to the public view off Cole Street.
He also notes that 1.72 acres of forested open space will be conveyed to the City of
Beverly. He also notes that the no disturbance zone and no cut zones will be protected by
permanent deed restrictions.
Clausen recommends that the Design Review Board does not need to take any action on
this OSRD application.
Crosbie: Motion that the Design Review Board take no action on the OSRD
application for 30 Foster Street, Lindallwood Realty Trust. Cook seconds
the motion. The motion carries (5 -0).
Adjournment
There being no further business to come before the Design Review Board this evening:
Flannery: motion to adjourn, seconded by Crosbie. The motion carries (4 -0).
The meeting is adjourned at 8:00 p.m.
Design Review Board Meeting Minutes
June 4, 2015
Page 6 of 6