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2014-05-01Draft Beverly Design Review Board - Minutes May 1, 2014 CITY OF BEVERLY PUBLIC MEETING MINUTES Board: Design Review Board Date: Thursday, May 1, 2014 Location: Beverly City Hall Members Present Chair William Finch, Karen Berbergal, Jane Brusca, Ellen Flannery, Rachel Matthews, Aaron Clausen Members Absent: Leah Zambernardi Others Present: Aaron Clausen, Planning Director Recorder: Eileen Sacco (transcription from recording) Finch calls the meeting to order at 6:30 p.m Sign: Tony's Seafood Market — 242 Elliott Street Lisa DiMercurio addresses the Design Review Board and explains their proposal for two signs, signs, one to be located on the front of the building (40x70) and the other to be located on the side of the building (20x35). Finch questions if the sign proposed for the side of the building is in conformance with zoning. DiMurcurio states that Building Inspector Steve Fredrickson signed off on the location of the signs. Finch stated that he thinks that zoning only allows a sign on the corner of a building if it is on a cross street. Clausen states that the proposed sign for the side of the building is smaller than the one for the front of the building. Finch states that he has no problem with the sign as long as it conforms to zoning and suggests that Clausen check on the zoning, noting that he does not want to set a precedent. He also notes that otherwise it is a nice looking sign and he has no problem with it. Clausen recommends that he DRB approve the sign pending review of the ordinance to be sure it complies with zoning regarding the location of signs on the corner of a building. Flannery: motion to approve the sign for Tony's Seafood Market, 242 Elliott Street as presented, pending a review of the zoning ordinance relative to the placement of signs on the corner of a building. Clausen seconds the motion. The motion carries. Sign: AT &T The Wireless Experience — 55 Dodge Street The applicant addresses the Design Review Board and explains their proposal to install signs at 55 Dodge Street, the former location of T- Mobile. Page 1 of 4 Draft Beverly Design Review Board - Minutes May 1, 2014 Finch notes that this is another question of a sign on the corner of the building as with the previous application. Flannery explains that this location is the entrance to the plaza and there is a street that runs alongside it. Finch notes that the DRB does not allow other language on the sign such as the proposed "AT &T Authorized Dealer" description. He explains that while it is not allowed on the sign band the DRB has not control over what is in the window and recommends that they could put a decal or sign in the window specifying AT &T Authorized Dealer as long as it is less than 20% of the window space. Flannery: motion to approve the sign for AT &T The Wireless Experience at 55 Dodge Street, without the description AT &T Authorized Dealer. Clausen seconded the motion. The motion carries. Sign: Mike Bromaghim — Frozurt — 412 Cabot Street Mike Bromaghim addresses the Design Review Board and explained the proposed sign for Frozurt. Finch notes that the location is the former Chinese takeout restaurant. Flannery reports that she drove by there and questioned if the sign would be located on the top of the tower that they are building. Bromaghim explains the location of the sign and notes that it is not as high as you would think noting that it would be 11 feet from the bottom. Finch expresses concern about the sign complying with zoning, noting that it does not allow signs to be placed above the first floor. Clausen reviews that zoning and explains that it would be allowed it is no higher than 15 feet above grade and this is proposed to be 11 feet above grade. He notes that the challenge of this for the Board is that there was no photo or elevations provided with the application. Bromaghim explains that there really is no other place to put the sign. Finch agrees and notes that as long as the zoning has been clarified he has no problem with this. Flannery: Motion to approve the sign as presented for Frozurt at 55 Dodge Street. Clausen seconds the motion. The motion carries. Sign: Christen Grugnale — Reflections by Christen Photography — 70 Herrick Street Flannery notes that the applicant is not present but recalled that the Design Review Board has reviewed the site a couple of months ago and suggests that the Board go ahead and review the sign application. She explains that the site is located at the corner of Sohier Road and Herrick Street. Page 2 of 4 Draft Beverly Design Review Board - Minutes May 1, 2014 Finch agrees and notes that it looks like a pretty straight forward application, noting that it is a small photography business and he is comfortable with the proposed sign. Flannery: Motion to approve the sign for Reflections by Christen Photography at 70 Herrick Street. Clausen seconds the motion. The motion carries. Sign: Sharon Ramos and Alissa Mead — SOHOCATS Luxury Feline Hotel Ramos addresses the Design Review Board and explains that they opened their facility in November of 2013. She explained that they are both employees of the Feline Hospital in Salem and explained their services. Clausen reported that Ms. Ramos and Ms. Mead are recipients of a Main Street grant for the sign facade program. Ramos stated that they are very excited about that noting that they would not be able to afford to do this at this time if not for the grant. Clausen explained that recipients of the grant get free design guidance from an architect. Ramos explained that the Main Street review board has approved their design. She explained that they will be painting the trim of the sign band and installing the sign. Finch asked if the colors provided on the plan are the exact colors they will be using. Ramos explained that the color in the plan does not match noting that the color is a yellow and is tasteful, the plan does not show the true color. She also noted that the background of the sign would be white. Finch confirmed that the sign would be a flat sign. Finch stated that he has no problem with the proposed sign, noting that they really need a sign to let people know what they do. Flannery: Motion to approve the sign for SOHOCATS Luxury Feline Hotel at 70 Herrick Street. Clausen seconded the motion. The motion carries. Sign: French and Italian Clothing — Beverly Farms Finch notes that this application was submitted late. Flannery states that she has not read the application. Finch explains that it is for an awning which the Board typically does not need to approve but this proposal calls for 6 inch lettering on the awning. Finch states that he does not see any issues with the proposed sign. Flannery agrees. Flannery: motion to approve the sign for French and Italian Women's Clothing in Beverly Farms. Clausen seconds the motion. The motion carries. Approval of Minutes Page 3 of 4 Draft Beverly Design Review Board - Minutes May 1, 2014 The minutes of the Design Review Board meeting held on April 3, 2014 were presented for approval. Flannery states that she has several corrections and clarifications she would like to suggest and offered to read them and edit them. Clausen: Motion to approve the minutes of the April 3, 2014 Design Review Board meeting pending review and edits by Flannery. Finch seconded the motion. The motion carries. Adjournment There being no further business to come before the Design Review Board this evening a motion was made by Flannery to adjourn the meeting, seconded by Clausen. The motion carried. The meeting was adjourned at 7:25 p.m. Page 4 of 4