2013-09-05 (2)Brusca, calls the ineeting to -order and introduces the first itein on the agenda:
Signs —. 587 Cabot Street — Santander Bank
Sovereign Bank is being converted to Santander Bank and the applicant is proposing the
following signage upgrades: (I.) Replace existing monument sign with 62" by 30.5" monument
sign with red background with white text and gray base. Sign text will read: "Santander" beside
a white logo, (2.)'Replace existing primary gall sign with new 5'- -2.75" width by 8" wall sign
attached to a 35' by 1,5' red backing board. Sign letters will be white on a red background to
match backing board. Sign text will read: "Santander" beside a white logo. (3.) Replace existing
ATM surround with new 80" wide by 96" tall red./white color ATM surround with a 3' -9" wide
by 1' -6" tali sign above the ATM terminal. Sign color is white letters on a red background. Sign
text will read: `Santander" beside a white logo.. (4.) Replace 2 existing entry/exit directional
signs with two new 32.13" by 16.13" directional signs each on top of a 32.13' by 29, 50 "sign
pole cover. _ Sign depth is to be 4.25 ". Sign text is to be white on a red background and red
directional arrows on a white background. Sign text will read `Entry" and "Drive -up ATM" on
two lines respectively. (5.) Install a new secondary elevation gall sign 5'2.75" width by 8" wall
sign on a 20 by 1 6 red backing board. Sign - letters will be white on a red to match -
backing board. Sign text will read: "Santander" beside a white logo.
CITY of BEVERLY
PUBLIC
MEETING MINUTES
BOARD:
Design Review Board
DATE:
September 5 2013
BOARD MEMBERS PRESENT:
Jane Brusca, Karen Bebergal,
Rachel Matthews, Ellen Flannery
BOARD MEMBERS ABSENT:
William Finch
STAFF MEMBERS PRESENT:
Kirk Baker
RECORDER:
Dirk Baker
Brusca, calls the ineeting to -order and introduces the first itein on the agenda:
Signs —. 587 Cabot Street — Santander Bank
Sovereign Bank is being converted to Santander Bank and the applicant is proposing the
following signage upgrades: (I.) Replace existing monument sign with 62" by 30.5" monument
sign with red background with white text and gray base. Sign text will read: "Santander" beside
a white logo, (2.)'Replace existing primary gall sign with new 5'- -2.75" width by 8" wall sign
attached to a 35' by 1,5' red backing board. Sign letters will be white on a red background to
match backing board. Sign text will read: "Santander" beside a white logo. (3.) Replace existing
ATM surround with new 80" wide by 96" tall red./white color ATM surround with a 3' -9" wide
by 1' -6" tali sign above the ATM terminal. Sign color is white letters on a red background. Sign
text will read: `Santander" beside a white logo.. (4.) Replace 2 existing entry/exit directional
signs with two new 32.13" by 16.13" directional signs each on top of a 32.13' by 29, 50 "sign
pole cover. _ Sign depth is to be 4.25 ". Sign text is to be white on a red background and red
directional arrows on a white background. Sign text will read `Entry" and "Drive -up ATM" on
two lines respectively. (5.) Install a new secondary elevation gall sign 5'2.75" width by 8" wall
sign on a 20 by 1 6 red backing board. Sign - letters will be white on a red to match -
backing board. Sign text will read: "Santander" beside a white logo.
Baker asks the applicant whether the proposed secondary sign is a replacement or is it new. The
applicant s that he does not think it is replacing anything. Baker points out that the recent
_ pp says
p idures indicate the there is no secondary sign there now. Brusca asps if the current
freestanding and wall signs are illuminated. The applicant sags yes. Baker points out that
Zoning Board of Appeals (ZBA) approval may be required for the secondary sign. The applicant
responds that the Zoning officer signed off on the application. Baker said he will discuss the
matter with the Zoning official but that if the secondary sign is new, then ZBA approval will be
r
required.
The applicant states that the freestanding sign will be a change of the sign -faces only and that the
new panel will slide into the existing fixture to replace the current ones. The directional signs at
the entrance and the exit drives along Longmeadow Load will be more conforming than the
existing directional signs. The Board informs the applicant that they have no issue with the
design of the secondary gall sign, however, they do 'insist the applicant must seek ZBA approval
if required by the Zoning ordinance.
The members discuss how to write up a motion for approval of the freestanding sign, the
directional sign, the primary wall sign, and the new ATM surround while at the sane approving
the design aspect of the secondary wall but requiring that the applicant get the necessary ZBA
approval.
Brusca makes a motion to approve the proposed freestanding sign, primary wall sign, directional
signs, and ATM sign and surround as presented. Brusca also motions to conditionally approved
the design of the proposed secondary wall sign with the stipulation that the applicant gets ZBA
approval. Flannery seconds the motion. The Board votes S -o to approve the motion.
Freestandin Si n — So Enon Street -- Dawson's Hardware Store
Sign contractor Ed Juralewiez, on behalf of the applicant, Dawson!s Hardware, states that they
are looking for a positive reconlrn..endation from the DRB to the ZBA for their proposed
freestanding sign replacement, the face of which, being the exact same size, will have three
tenant panels instead of the existing two. An address panel at the top of the sign causes the sign
to exceed the area allowed by the Zoning ordinance and will therefore require ZBA approval
before obtaining a sign permit. The members find the sign design to be acceptable.
Flannery makes a motion to approve the sign as presented. Karen Bebergal seconds the motion.
The Board votes 5 -0 to approve the motion.
Baker reminds the applicant that he will forward a letter with the Board's recommendation to the
ZBA Chairperson for consideration at their next upcoming meeting.
Freestan ding I wall Sign — 479 Cabot Street — D airy Queen
Peter Nikolakopoulos, on behalf of the applicant, states that the company, after nationally
updating its logo, is renovation its exterior signage accordingly. In this case they are replacing
the existing "Dairy Queen" wall and freestanding signs in -bind with signs that have the new
"DQ" logo. The Board members all agree that the proposed sign request is acceptable.
Bebergal makes a motion to approve the sign as presented. Flannery seconds the motion. The
Board votes 5-0 to approve the motion.
Pro'ectin Si n — 4 Federal Steet — Law office of Julie Ipow
Ed ruratewiez, sign contractor and agent on behalf of the applicant, presents the request for a
non - illuminated projecting sign 24" in height by 42" in length, made of PVC, and suspended
fiorn a 52" metal bracket where the sign will be hang 9' above -grade directly above the entry -
door. The sign colors are purple /white text on a green background and, purple text against a
white background. The Board members all agree that the design and location of the projecting
sign is acceptable.
n o approve the sign as resented. Matthews seconds the motion. The'
Brusca mares a motion t pp g P .
Board votes 5-0 to approve the motion.
Other Business
Brusca asks Baker for an update on a previously discussed potential violation at 455 Essex Street
where the convenience store at that location has an awning with noticeably large lettering Which
reads "Liquor ". Baker states that he did hear from the Zoning Official who had confirmed that
there had been no previous approval for the aging or sign by the Municipal Inspections Office,
and, that he would issue a violation notice. [Note: The violation had been discovered by the
Board at the August 1, 2013 meeting where the Mobile Gas Station, pursuing a sign request at
that location, depicted the illegal awning in their photographic exhibits.] Barer also confirms
also that there has never been a DDB approval for the awning sign. He states that he will beep
the Board posted in regards to the violation,
Minutes
Flannery makes a motion to approve the minutes from the August 1, 2013 meeting. Brusca
seconds the motion. The Board votes 5 -0 to approved the motion.
Adjournment
Flannery makes a motion to adjourn. Brusca seconds the .motion. All members vote in favor of
the motion. The meeting adjourns at 7:15 pm,
LIM