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2013-04-04CITY OF BEVERLY PUBLIC MEETING MINUTES BOARD: Design Review Board DATE: April 4, 2013 BOARD MEMBERS PRESENT: Bill Finch, Rachel Matthews, Karen Bebergal, Ellen Flannery, Jane Brusca BOARD MEMBERS ABSENT: Colleen Bruce STAFF MEMBERS PRESENT: None RECORDER: Leah Zambernardi /Kirk Baker Leah Zambernardi calls the meeting to order. 1. Sign — Triad Driving Academy — 4A Enon Street Ross Panacopulos presented a sign request to the Design Review Board. The new use will utilize half of the old Rugged Bear building. The applicant proposes installation of a mounted wall sign that will occupy the space of the existing wall sign. There will be no additional area required by the new sign. The applicant states that the new sign will be illuminated by the existing fluorescent building lighting. Jane Brusca made a motion to approve the proposed sign package as presented. The motion was seconded by Ellen Flannery. All members were in favor. 2. Sign — Sweet Feed Fine Food and Catering — 151 -1/2 Hale Street Rachel Lincoln, the applicant, proposed to remove the existing Old Tastebuds projecting sign and to replace it with a new 30" by 107" wall sign. The applicant states that the sign will not be illuminated and proposes that it will be centered on the front facade of the building. The applicant does not propose a projecting sign at this time. William Finch made a motion to approve the proposed sign package. The motion was seconded by Ellen Flannery. All members were in favor to recommend approval. This recommendation will be presented to the Zoning Board. 3. Sign and Facade — Cafe Salerno — 73 Cabot Street Todd Rotondo presented a request for one freestanding sign and one awning sign, both of which will replace existing signage. The applicant proposed that the freestanding sign will be internally illuminated, and, slightly shorter in height than the existing freestanding sign. He also indicated that the sign will have a black background, with white, red, and green backlit lettering. The sign support pole will be 2 feet wide and constructed of black aluminum. The board recommended that the top of the sign be cropped off Draft Design Review Board Minutes April 4, 2013 Page 2 of 4 The applicant then stated the shedroof awning sign would extend the full width of the building and have a black background with while lettering. The Board recommended that the extra wording besides the "Salerno's" name be removed from the awning sign and that the name be written along the hanging -down vertical portion of the shedroof awning. The Board further recommended that the font color used for the name match the white, red, and green color scheme of the proposed freestanding sign. The Board approved the request with the recommended modifications. The request will be forwarded along with Design Review Board recommendation to the Zoning Board of Appeals for consideration. [AFTERNOTE: After the meeting, as an alternative to cropping off the top of sign, the applicant proposed moving the street address to the top of the sign. All DRB members individually considered this option during the interim and agreed to the applicant's proposal.] 4. Sign: LiShay Hair Design - 70 Herrick Street Ed Juralewicz, the sign contractor, presented a request on behalf of the applicant to replace the existing, grandfathered, freestanding sign -face, with a new sign -face that also has 60" x 60" dimensions. The top two - thirds of the proposed sign -face will be utilized by LiShay while the bottom portion will be reserved for use by a future tenant. The sign will not be illuminated. The Board stated that the proposed sign is an improvement over the existing sign. The Board unanimously approved the sign request as presented. 5. Sign and Facade: Stephanie's Hair Design — 143 Cabot Street Stephanie Parisella proposed a 24 "x 36" projecting sign located to the left (facing the building) of the existing wall sign. Ms. Parisella states that this is intended to better advertise the presence of the salon to passing pedestrian traffic. Board members expressed concern as to the visibility of the lettering from the ground, but, after looking at the color- rendering, the Board agreed that the color would make the writing on the sign more distinguishable. The Board unanimously approved the sign request as presented. 6. Sign: Dawson's True Value Hardward — 56 Enon Street Ed Juralewicz, the sign contractor, and, Mark Johnson, general manager, stated that the building will be painted ivory /off - white, and, that the existing sign will be replaced with white, illuminated, LED letters on a red painted background. The Board suggested that they paint the sides of the sign ivory also. The Board unanimously approved the sign request with the suggestion that the sides of the sign are painted ivory. Draft Design Review Board Minutes April 4, 2013 Page 3 of 4 7. Sign: La Victoria TAQUERIA — 6 Wallis Street Alejandro Barrientos, the applicant, proposed a 28 "x_32" externally illuminated, projecting sign constructed of plexiglass and steel, with a black background and gold lettering. Mr. Barrientos also proposes two window typography decal signs (without the black backgrounds depicted in the sample exhibit). The Board questioned the inclusion of the "Fat Cow — the Grove, LA" sign included in the packet to which the applicant stated that it was the inspiration for the sign and is only intended to serve as an example of what his "La Victoria" would actually look like. The Board unanimously approved the sign request as presented. 8. Sign and Facade: Bella Mia — 218 Cabot Street Michael Lavita proposed a 4'x_20' awning sign with a depth of 3', and a 4'x_24' wall sign above the proposed awning. Board members questioned the size of the awning lettering which was depicted as being 8- inches. The Board pointed out that, according to the zoning ordinance, the lettering on awning signs was restricted to 6- inches. Mr. Lavita stated that he would comply with this requirement. The Board unanimously approved the sign request contingent upon the modification of the awning lettering to meet the zoning ordinance requirement of 6- inches. 9. Sign: Cost Cutters — 242 Elliot Street Anastasios Haraktsis, owner, and, David Battcock, the sign maker stated that the Cost Cutters wall sign currently on the building was installed without obtaining a sign permit. Building Inspections pointed out that such a sign would require a special permit from the ZBA. Mr. Battcock presented a revised drawing with updated measurements and contends that the sign may not require ZBA approval. The DRB members discussed the sign dimensions and agree that the sign as it exists is too big for the allotted space for the business. The members felt that the size of the sign should be reduced to 80% - 85% of its current size. Mr. Battcock asked the Board if the sign can be approved as proposed, contingent on Cost Cutters obtaining approval from the landlord that the Cost Cutters sign be the only sign within the sign band. The members were skeptical that the landlord would agree to this since it would leave other tenants without adequate signage. A neighbor voiced a complaint about a sign located elsewhere on the building for the other business and questions whether the zoning allows for it. The members took no position on whether another sign would be allowed by zoning. The Board recommended that the sign be reduced to a size that is 80 % -85% of its current size. They were willing, though, to recommend approval of the sign request as presented, as long as the applicant obtains an agreement from the landlord allowing the Cost Cutters sign to utilize the entire sign band area. The entire Board agreed, however, that in either case, the sign needed to be centered. Draft Design Review Board Minutes April 4, 2013 Page 4 of 4 10. Minutes The Board approves the minutes without revision from its March 2013 DRB meeting. 11. New /Other Business There is no new /other business before the Board this evening. 12. Adiourn Meeting is adjourned at 7:10 p.m.