2010-11-04CITY OF BEVERLY
PUBLIC MEETING MINUTES
BOARD: Design Review Board
DATE: November 4, 2010
BOARD MEMBERS PRESENT: Colleen Bruce, Patrick McGowan, William Finch, Jane Brusca
BOARD MEMBERS ABSENT:
STAFF MEMBERS PRESENT: Associate Planner Kate Newhall
RECORDER: Kate Newhall
Bruce calls the meeting to order.
1. 137 Dodge Street — Hogan Tire — Bill Hogan, Hogan Family Trust, 408 Washington Street,
Woburn, MA 01801
Mr. Hogan presents the proposal to replace one freestanding sign and three wall sign panels at Hogan Tire
on Dodge Street. The four signs are the same dimensions as those existing, making them grandfathered.
Each sign has a forest green background with white text stating the name of the business and the different
services in each garage bay. The signs are internally illuminated.
Newhall asks about illumination. Mr. Hogan stated that the freestanding sign is not illuminated.
Newhall: Motion to approve the sign design, seconded by Bruce. All in favor.
2. 125 Bridge Street — Shear Radiance — Talena Davis and Rebecca Stankiewicz 125 Bridge Street,
Beverly, MA 01915
Talena Davis and Rebecca Stankiewicz present the sign proposal for Shear Radiance located at 125
Bridge Street. The freestanding sign will measure 40" in height by 24" in width and hang from an
existing structure. The chocolate brown sign will have cream and pink text and a pink and gold swirling
decorative pattern in two of the four corners. The sign will not be illuminated.
The Board members and applicants discuss the proposed website and phone number on the sign.
Brusca states that the purpose of a sign is for identification and that the number and website are more for
advertising purposes.
Both Ms. Davis and Ms. Stankiewicz state that they can put the website and phone number in either the
windows or on the door.
Newhall asks about spotlighting the sign. The applicants state that they may install a spotlight.
Bruce: Motion to approve the sign design without the phone number and website, seconded by
McGowan. All in favor.
3. Approval of Minutes — October 7, 2010 Meeting
Bruce: Motion to approve the minutes, seconded by McGowan. All in favor.
4. New /Other Business
There was no new or other business to discuss.
Meeting is adjourned at 6:50