2009-04-02
CITY OF BEVERLY
PUBLIC MEETING MINUTES
BOARD:
SUBCOMMITTEE:
DATE:
BOARD MEMBERS PRESENT:
BOARD MEMBERS ABSENT:
STAFF MEMBERS PRESENT:
OTHERS PRESENT:
RECORDER:
Design Review Board
April 2, 2009
Jane Brusca, William Finch, Patrick McGowan
Colleen Bruce
Associate Planner Kate Newhall
Andrea Bray
Newhall calls the meeting to order.
1. 54 Elliott Street - Wah!:reen's Take Care Clinic - Jason Parillo. Back Bay Si2n. 425
Riverside Avenue. Medford. MA 02155
This sign application was withdrawn without prejudice.
2. 244 Elliott Street - Jenny's Nail Salon - R Paul O'Donnell. Creative Si2ns. 10 Cole Road.
Danvers. MA 01923
R. Paul O'Donnell states that the wall sign will be made of dark green, non-illuminated, form
plastic letters. He adds that the parking lot is well lit, so no illumination is necessary. He also
stated that the freestanding sign replacement panel will have the same cream background with green
letters that the other sign panels in the strip mall have.
Newhall: Motion to approve the sign design as presented, seconded by Finch. Passes 3-0.
Jane Brusca arrives.
3. 55 Dod2e Street/175 Cabot Street - TD Bank - Josh Swerlin2. Bohler En2ineerin2. 352
Turnpike Road. Southborou2h. MA 01772
Cabot Street Site:
Josh Swerling explains that there are two locations needing sign approval. Regarding the Cabot
Street location, he states that the size of the sign is the same.
Finch expresses concern about the "Open 7 Days" language on the sign.
Swerling states that the company feels strongly that they make the "Open 7 Days" well known.
Finch expresses concern about setting precedent with an approval like this.
Newhall states that the "Open 7 Days" language is on 3 signs at the Cabot Street location. She adds
that the only one that she has a problem with is the projecting sign. She suggests having a
compromise on this issue: remove the language from the projecting sign and leave it on the other
two.
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April 2, 2009
Page 2 of3
Finch agrees that the projecting sign is the critical one and he is in favor of limiting the language on
this sign, but he is willing to compromise and allow it on the other 2 signs.
Swerling states that if he agrees to this and the TD Bank disagrees with the decision, he will come
back to the DRB.
Finch states that having the "Open 7 Days" language on a window sign would be acceptable. He
asks about the sign that is on the limestone pediment, stating that he would like them to use the
same fasteners for the new sign to prevent damage to the stone.
Swerling asks if this will be included in the letter of approval, and Newhall states that she will
include this request. Swerling agrees to notify the sign installer and find a way to work with the
existing points of connection.
Finch speaks about the application, which describes the existing fascia as concrete. He states that
the fascia is actually limestone.
There is discussion about the application.
Swerling describes each sign diagram in the package for the Cabot Street location. He clarifies that
the Board is requesting that the EOl sign (projecting sign) does not contain the "Open 7 Days"
language.
Finch: Motion to approve the design for the Cabot Street location with the above noted conditions,
seconded by Brusca. Passes 4-0.
Dodge Street Site:
Swerling states that this application is simpler because there are only two signs.
Finch clarifies that this location is in the North Beverly Plaza.
Swerling shows a photograph of the current sign, stating that the white text blends with the gray
background.
Finch states that most of the signage in that Plaza consists of channel letters.
Brusca suggests that they use a similar sign to the one that exists, except without the "North". She
adds that he can change the colors to make it show up better.
Finch states that they can increase the size of the channel letters.
Swerling asks the Board is they would like to see a green channel stripe below the letters and the
members agree that this would be acceptable.
Finch states that the "TD" portion of the sign can be a box.
Newhall suggests they approve the design with channel letters and the green channel stripe.
Finch clarifies that the maximum height for the channel letters will be 18".
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April 2, 2009
Page 3 of3
Swerling agrees to this, stating that the letters will not even be that big.
Finch clarifies that the rectangle that houses the "TD" graphics shall not exceed a height of 24".
Newhall: Motion to approve the sign over the door as presented, seconded by McGowan. Passes 4-
O.
4. 117 Elliott Street - Roberts Machine Shop - PDP Realty Trust. P.O. Box 2490. South
Hamilton. MA 01982
Peter Sidilou states that he as been in Beverly for 18 years, was at the Shoe for 10 years, and now is
in the spot across from Dunkin Donuts, but the sign was never hung outside.
Finch states that they don't allow phone numbers on signs, but he could approve it if the phone
numbers are removed or painted over.
Sidilou states that the sign will fit perfectly over the three windows above the door.
Newhall: Motion to approve the sign design without phone numbers, seconded by Finch. Passes 4-
O.
5. 717 Hale Street - Hale Street Tavern & Oyster Bar - Mark McDonou2h. 25 Raymond
Street. Manchester. MA 01944
Mark McDonough states that this new sign hangs in the same space as the other sign, and they will
put window signs in the upper transom windows.
Newhall: Motion to approve the sign design as presented, seconded by Finch. Passes 4-0.
6. 205 Essex Street - It's All Good Cafe - John Turner. 611 Lowell Street. Lawrence. MA
01851
John Turner states that this location is in the Montserrat Plaza.
Finch expresses concern about setting precedent for approving this sign because it doesn't meet
zomng.
Newhall suggests reviewing the design and noting the zoning issue in a letter to the City Council.
The members agree that the design is fine.
Newhall states that she will write a letter of recommendation for the City Council.
Approval of Minutes - March 5. 2009 Metin2
Newhall: Motion to approve the minutes, seconded by Finch. Passes 4-0.
Finch: Motion to adjourn, seconded by McGowan. Passes 4-0.
The meeting is adjourned at 7:45 PM.