2009-02-05
CITY OF BEVERLY
PUBLIC MEETING MINUTES
BOARD:
SUBCOMMITTEE:
DATE:
BOARD MEMBERS PRESENT:
Design Review Board
February 5, 2009
William Finch, Patrick McGowan
BOARD MEMBERS ABSENT:
STAFF MEMBERS PRESENT:
OTHERS PRESENT:
RECORDER:
Colleen Bruce, Jane Brusca
Associate Planner Kate Newhall
Andrea Bray
Newhall calls the meeting to order.
Si2n Approval
1. 2 Edwards Street - Shear Action Hair Care and Tannin2 - Arden Cuoco. 2
Edwards Street. Beverly. MA 01915
Arden Cuoco states that the sign will hang just under the eave above the door. She adds
that the property owner doesn't want the sign on the vinyl siding.
Finch:
Motion to approve as presented, seconded by McGowan. Passes 3-0.
2. 240 Elliot Street - Lapels Dry Cleanin2 - Ed Juralewicz. United Si2n Co.. 33
Tozer Road. Beverly. MA 01915
Ed Juralewicz states that this location is just to the left of the Starbucks. He adds that
there will be non-illuminated dimensional letters. He provides a color sample. He says
that the free-standing panel is currently illuminated.
Finch:
3-0.
Motion to approve the sign as presented, seconded by McGowan. Passes
3. 34 Cabot Street - Metro PCS - Jenn Robichaud. Barlo Si2ns. 158 Greeley Street.
Hudson. NH 03051
Newhall states that the major sign is a roof sign and that Steve Frederickson said that the
DRB could approve it. She adds that roof signs are only allowed with approval from the
DRB, and they are not grandfathered.
DRB
February 5, 2009
Page 2 of3
Finch confirms that they will use channel letters. He adds that he was concerned with the
30-inch height but the PCS letters are small. He asks if the "Authorized Dealer" sign is a
separate sign.
Newhall states that it is a separate sign but it is a wall sign, which is allowed.
Finch confirms that they were allowed to have a sign on each side. He asks about the
blue color.
Adam Bagarella states that it is a violet. He says that the canopy letters are 5 inches.
Newhall says that she doesn't like the "Authorized Dealer" sign right under the roof sign,
and she would prefer that in the window.
Tim Sullivan states that he could reduce that sign to 8 inches in height.
Finch states that the ordinance does not allow more than 10 square feet of signage in the
windows or 20% of the window space.
Newhall suggests stating that their first choice would be to place the "Authorized Dealer"
sign in the window, and if that will not be allowed, they must reduce the size to 8 inches
in height.
Finch: Motion to approve the sign as presented with the exception that the
"Authorized Dealer" sign be on the window, and if that is not allowed by the company,
the "Authorized Dealer" sign will be reduced to 8 inches in height. The roof sign is
approved only because there is no other possible location for this sign. The motion is
seconded by McGowan. Passes 3-0.
Informal Discussion
4. Rantoul and Elliot Streets - CVS - proposed facade chan2e
Attorney Mark Glovsky states that they are here because they spoke to Beverly
Mainstreets, who presented alterative designs to the Planning Board. He adds that they
needed to accommodate some concerns and the property owner has agreed to allow the
style of the building to change.
Developer Paul Beck states that Beverly Mainstreets was concerned with the scale of the
building so they are presenting their "colonial" building. He shows he new design
elevations.
Finch states that he likes the new design much better than the old design.
Beck states that this design will be tweaked by the planning board and they will return to
the DRB.
DRB
February 5, 2009
Page 3 of3
Finch asks if the upper windows are real windows.
Beck states that they are real glass with backers about 20 inches back.
Finch states that something should be done to articulate the long blank wall.
Beck states that he will return with a sample of bricks.
Finch states that the two pediments are overwhelming in respect to the scale of the whole
building.
Beck states that part of that is to hide the mechanicals. He says that the siding is
Finch states that he would like real shutters, and Beck says they are real shutters. Finch
says that the new design is a big improvement.
Glovsky states that the brick is echoed in the brick from the Century Bank.
Beck states that the ATM design will be similar to the new elevation.
Newhall states that Mainstreets emailed her and they are happy with the new design.
Approval of Minutes - December 4. 2008 Meetin2
Finch: Motion to approve the minutes from the December 4,2008 meeting,
seconded by McGowan. Passes 2-0.
Voting members are Finch and Newhall.
Finch:
Motion to adjourn, seconded by McGowan. Passes 3-0.
The meeting is adjourned at 7:20 PM.