2007-11-01
Design Review Board
November 1, 2007
Design Review Board
Meeting Minutes
November 1, 2007
Meeting:
Date:
Members Present:
Design Review Board
November 1, 2007
Kate Newhall, William Finch, Colleen Bruce,
Larry Jaquith, Scott Houseman
Dai Shi
Diane Presutti
Members Absent:
Recording Secretary:
The meeting was called to order at 6:30pm. Mr. Houseman arrived at 6:40 pm.
1. Steve Frederickson. Bld2 Commissioner: Discuss Proposed Si2n Definition
Ms. Newhall and the Board stated that there was a lack of a general sign definition in the
ordinance. She indicated that she invited Mr. Frederickson for a brief discussion
regarding the issue and indicated that she would like to present the new Council with a
sign definition in the new year.
Mr. Frederickson suggested that the board look to other communities for a definition and
adjust one to meet Beverly's needs.
Mr. Jaquith questioned what areas should be addressed, American Flags, gas station
banner flags, etc. We need to be consumer friendly but also protect the City, citizens and
the ordinance.
Mr. Finch indicated neon stripes around a building would be considered part of a sign.
He also questioned if this applicant should go for a variance or should we amend the
ordinance.
Mr. Houseman, from his experience on the ZBA, indicated that their tradition is that
corporate logo or appearance does not trump the DRB regulations; the ZBA's typical
response has been to compromise but has the ability to stand firm in certain areas. We
consider the structure and where it sits on the lot, the set back from the road, lack of
visibility when considering whether or not to grant a variance for a sign.
Mr. Finch indicated the ZBA is a relief process that deals with situations that fall through
the cracks that are not defined.
Mr. Newhall passed out sign definition examples for the Board to review and suggested
they continue this discussion at the next meeting.
2. Broadwav Mini Mart - Mohamed Hashesh/5 Broadwav/Si2n
Mr. Hashesh approached the Board with a projecting sign design measuring 2' x 5'. The
sign will have gold lettering with a black background. The sign will be externally
illuminated. The sign will fit directly into the fa<;ade of the building.
Mr. Jaquith motioned to approve as presented, seconded by Mr. Finch. Motion carried 5-
O.
3. Elements Therapeutic Massa2e - Pierre Richard/45 Enon Street/Si2n
Mr. Richard presented a design to the Board with brown channel letters, internally
illuminated to be placed on a 23' fa<;ade. The sign measures 22" x 14.8" x 5.5".
Mr. Richard stated that the front of the building is more than 300' from the street and the
fa<;ade is 23' long; which the variance indicated you can double the square footage of the
sIgn.
Mr. Finch indicated that the fa<;ade must be 40' long to double the square feet.
Mr. Jaquith motioned to approve as stated above, seconded by Mr. Finch. Motion carried
5-0.
4. Verizon Wireless - Jeremv Wavcott/19 Dod2e Street.Si2n
Mr. Craig Tesler from Pride Signs approached the Board with a design of channel letters
to be individually illuminated. The side of the letters will be black. The sign will stand
approximately 17' from grade. The sign will also include the red "V" logo.
Ms. Newhall indicated that the height of the sign can be no more that 15' from grade;
therefore the sign must be lowered by 2'.
Mr. Jaquith motioned to approve the sign as presented contingent upon lowering the sign
to 15' from grade, seconded by Mr. Finch. Motion carried 5-0.
5. Beverlv Bootstraps - Cvnthia Perrin Franklin/371 Cabot Street/Si2n
Ms. Franklin approached the Board with a projecting sign design measuring 20" x 28" x
.75". She indicated that the sign is under ordinance regulation size but they wish to keep
the sign small.
Mr. Jaquith motioned to accept as presented indicated that they can increase the size to
ordinance allowance if preferred, seconded by Mr. Bruce.
Mr. Houseman excuses himself from the remainder of the meeting.
6. Dunkin Donuts - Dinart Serpa/112 Elliott Street/Si2n
Mr. Serpa presented two sign designs to the Board for the freestanding sign. One is
horizontal, the other vertical. Both signs will be orange and magenta with the coffee cup
logo. Both signs are internally illuminated and are grandfathered with respect to size.
Mr. Serpa explained to the Board that his entrance is undergoing changes due to the train
tracks discussed at a previous meeting; therefore he would like to take this opportunity to
change his signage.
Mr. Jaquith motioned to approve the horizonta120SF freestanding sign as presented,
seconded by Ms. Bruce. Motion carried 4-0.
Mr. Serpa indicated that his fa<;ade sign will be externally illuminated measuring 23" x
61" x I".
Mr. Jaquith motioned to approve the fa<;ade sign as presented, externally illuminated,
seconded by Mr. Bruce. Motion carried 4-0.
7. Approval of September 6. 2007. Minutes
Ms. Bruce motioned to accept the minutes of September 6, 2007, as presented, seconded
by Mr. Finch. Motion carried 4-0.
Mr. Jaquith motioned to adjourn at 8:20 pm, seconded by Mr. Finch. Motion carried 4-0.