2002-05-02
Design Review Board
Meeting Minutes - May 2, 2002
Page 1
CITY OF BEVERLY
Public Meeting Minutes
BOARD:
SUBCOMMITTEE:
DATE:
BOARD MEMBERS PRESENT:
Design Review Board
BOARD MEMBERS ABSENT:
OTHERS PRESENT:
RECORDER:
May 2, 2002
Jennifer Palardy, Margaret O'Brien
William Finch, Debra Hurlburt & Douglas Haring
None
Diane Presutti
1. Mobil- JeffPechulisILand Development Svcs..44 dod2e Street/Si2n
Mr. Pechulis returns to the Board with a revised drawing of the freestanding sign to be
displayed at 44 dodge Street. The revision consists of an 18' high sign displaying Mobil.
The second panel will list Fast Freddie's, third will be Dunkin' Donuts and the fourth
will be split into two price panels. He also states that he will apply to the Zoning Board
of Appeals for a third price panel to be reviewed on May 28, 2002. The post will consist
of a white square tube pipe. Mr. Brennan has informed him he is allowed 20 SF; 10 SF
for each business. The lowest part of the sign being 8' from the ground.
Ms. O'Brien questions the price panels being of dark background with white numbers.
Ms. Hurlburt asks the Board for any further discussion.
Ms. Palardy comments on the whole sign being hard to read; busy looking.
Mr. Finch motions to accept, seconded by Ms. O'Brien.
Motion carries 3-1. Ms. Hurlburt opposed.
Mr. Haring arrives at 6:50 p.m.
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2A. North Shore VW & VW - Hazel wood Hopkins/128 Park StreetlSi2D
Ms. Hopkins approaches the Board on behalf ofNSVW located on Park Street and
wishes to remove all existing building signs. The logo will be 57" and be a blue
background with white letters.
Mr. Finch motions to accept, seconded by Ms. O'Brien.
Motion carries 4-0.
Ms. Hopkins spoke to Mr. Brennan regarding a freestanding sign. Their current sign
stands 8' x 5' and they wish to replace with a 15' with a 46" logo. The shape of the sign
is a triangle on it's side made of aluminum. The sign will consist of only a logo, no
verbage.
Ms. O'Brien states that the sign is rather large and is concerned about visibility. The
position of the sign will be on a street comer possibly obstructing Creek Street patrons.
Ms. Palardy likes the design but is also concerned about the massive size.
Ms. Hopkins states that there are two other VW freestanding signs smaller in size. She
states that the owner will not have any J.D. on his building; therefore asks the Board to
consider the medium one rather than the smallest.
The medium sign is 4.5" x 12.7" and the small one is 3.8" x 10'.
Mr. Finch states the width of the pylon is a concern.
Ms. Hurlburt states that the smallest one of 10' would be considered; Ms. O'Brien agrees
with Ms. Hurlburt.
Mr. Haring feels the size of the large sign is for a highway location.
Ms. Palardy states she has heard Ms. Hopkins arguments and must agree with the Board;
the smallest would be the. best.
Ms. Hopkins states that the existing sign is 18'; and Mr. Finch states that the height is not
the concern of the Board. Their concerns are the width of the sign and visibility matter.
Ms. O'Brien motions to accept 10.8' x 3.8' VW pylon sign; seconded by Mr. Haring.
Motion carries 5-0.
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2B. North Shore VW - Hazel Wood Hopkins/360 Rantoul StreetlSi2n
Ms. Hopkins approaches the Board on behalf ofNSVW regarding their location at 360
Rantoul Street. They wish to replace their existing freestanding sign which is 40SF with
a 20Sf flag sign. The sign will consist of their logo with a separate panel below stating
"Pre-owned." The sign will be smaller in size allowing no overhang on the side walk.
The sign will be 2' higher.
Mr. Finch questions the width of the pole.
Ms. Palardy questions the height and states that the new sign is much neater looking.
Ms. Hopkins states the design is right for the location.
Ms. O'Brien motions to accept, seconded by Mr. Haring.
Motion carries 5-0.
3. Coldwell Banker Hunneman - Scott Cashman/54 Dod2e Street/Si2n
Scott Cashman approaches the Board on behalf of Coldwell Banker Hunneman with
designs of new signs they wish to display at 54 Dodge Street. The signs will be made of
wood, blue with white lettering and scalloped edges. The sign will read Coldwell Banker
on line one and Hunneman on line two. The sign on Dodge Street will be 10.4' x 2.10'.
It will be centered over two windows. The sign on the side of the building located in the
front parking lot is currently on the side of the entrance. Mr. Cashman wishes to put the
replacement on the roof. This will be in uniform with the other business located in the
mall area.
Ms. Hurlburt reads the ordinance to Mr. Cashman and the Board and states that roof
signs are permitted with the approval of the DRB.
The Bo!rd unanimously feels viewing the mall prior to accepting the roof sign is
important. Ms. Palardy states that the other signs are acceptable but states that the roof
sign should be tabled until the mall is visited by the Board members. .
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Ms. Hurlburt agrees and states that if Mr. Cashman's client wishes to replace the sign
located within the front parking lot with another wall sign that would be accepted by the
Board. She also states that if Mr. Cashman's client wishes to continue with a roof sign, it
will be tabled until the next meeting.
Mr. Haring motions to accept three wall signs. Also acceptance of a wall sign rather than
roof sign by client; if client wishes to continue with the roof sign, discussion will be
continued at the next meeting. Motion seconded by Ms. Palardy.
Motion carries 5-0.
4. A Cut Above the Rest - Oliver Blum2ard/6 Wallis Street/Si2n
Mr. Blumgard approaches the Board with a design of a sign he wishes to display as a
projecting sign at 6 Wallis Street. The sign will be made of wood and will be ivory,
black and gray. It will be externally illuminated at a later date. The sign will be 2' x 4' .
The sign will read:
A Cut Above the Rest
Professional All Breed Dog Grooming
Dog Food and Accessories
6 Wallis Street
Mr. Blumgard states that the public thinks his business is a salon, not a dog grooming
business therefore specific verbage is needed.
Ms. Palardy states that the verbage is excessive and suggests reducing it somewhat.
Ms. Hurlburt agrees with Ms. Palardy and states that the more verhage on the sign the
more difficult it will be for the public to read.
Ms. Finch states that the name of the company should be larger than the rest of the
verhage.
The Board unanimously states that removing the word "Dog" and changing the word
"and" to ampersand (&) and removing the address would be acceptable.
Mr. Haring states that only 1/3 of the windows can be used for window signs.
Ms. Palardy motions to accept contingent upon new design is submitted to Ms. Hurlburt
with the following changes: Remove the word "Dog"; change "and" to "&"; and remove
entire address. Seconded by Mr. Finch.
Motion carries 5-0.
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5. Pizza Hut - Gre2 Waldo/377 Cabot Street/Si2n
Mr. Waldo approaches the Board with a design of two signs to be displayed at 377 Cabot
Street. The sign on the front of the building will be internally illuminated. Both signs
will be 2' x 12'. They will be white letters with black outlining; they will also have the
red hat logo on them. The tenant sign will be displayed on the cluster sign and will be
black with white lettering.
Ms. Palardy states that the design provided for the tenant sign is not an exact layout and
wishes a new layout be submitted prior to acceptance.
Ms. Hurlburt agrees with Ms. Palardy and requests exact layout be submitted.
Mr. Finch & Mr. Haring states they also agree a new layout be submitted.
Ms. Hurlburt asks the Board if there is any further discussion.
Mr. Finch motions to accept two wall signs and states that cluster sign be tabled until
new layout of exact dimensions be submitted to the Board. Seconded by Ms. Palardy.
Motion carries 5-0.
6. Reverv Airport Mini Stora2e - Susan O'FlahertylLP Henderson Rd/Modified Site
Plan
Ms. O'Flaherty approaches the Board and states that the company she represents wishes
to modify their previous site plan by adding climate control. They wish to combine the
two buildings so they may add heat and air conditioning. She also states that the fa~ade
and landscaping will remain the same as previously approved by the DRB.
Ms. Hurlburt asks the Board for any discussion.
Mr. Finch motions to accept, seconded by Ms. O'Brien.
Motion carries 5-0.
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7. Electric Insurance - Steve CODnollv & Mark Glovskv/Sam Funzo Drive/Site Plan
Review
Mr. Connolly approaches the Board and begins with reviewing previously approved site
plan with the Board. He states that he must modify the site plan to be within bylaws of
the DEP and Conservation Commission. His current plan only has a 50' butTer to the
wetlands in some spots and that must be revised to 100', He states that this snag must
not prevent him from moving on with this project. Mr. Connolly displays a new plan for
the Board to view and also states that he is appealing the Conservation Commission's
decision and if he wins the appeal will revert back to original site plan.
Ms. Hurlburt states that a submission of new site plan will lock them in to the new
bylaws set forth by the Conservation Commission. If a revision is submitted they would
be allowed to follow bylaws prior to new ordinance.
Mr. Connolly states that minor changes will be made to the landscaping in order to allow
for sufficient parking.
Mr. Haring suggests adding trees on the edge and questions location of sign.
Mr. Connolly states a 20SF sign is to be submitted at a later date.
Ms. O'Brien motions to accept contingent upon new plan be submitted with revisions of
landscaping and that it be consistent in all comers. Seconded by Ms. Palardy.
Motion carries 5-0.
8. Approval of Minutes
A Minutes of March 7, 2002:
Ms. Palardy motions to accept minutes as amended; seconded by Mr. Finch.
Ms. O'Brien not present at this meeting. Motion carries 4-0.
B. Minutes of April 5, 2002:
Ms. Palardy motions to accept, seconded by Mr. Finch. Motion carries 5-0.
Meeting adjourned at 8:35 p.m.