2005-04-07
Design Review Board
April 7, 2005
Page 1
Design Review Board
Date: April 7, 2005
Members Present: Leah Zambernardi, Colleen Bruce,
Douglas Haring, William Finch
Members Absent: None
Others Present: None
Recorder: Diane Presutti
Mr. Haring called the meeting to order at 6:30 pm.
1. Beverly Paint and Supply-Todd Bloodgood/317 Cabot Street/Sign (cont.)
Ms. Zambernardi stated that during the last meeting the question of refacing of a non-
conforming sign was referred to the City Solicitor to see if it can be replaced whereas the
company has changed ownership. Mr. Gelineau indicated that the case law supported
this as long as no structural change or substantial alterations were done. Also no
substantial change of use of the sign will occur.
Mr. Bloodgood stated that the word "Beverly" would be in script in dark orange and all
other letters in black and he will repaint the signs every 3 to 4 years. He also indicated
that the plaza was sold the same day he bought the business and the new owner has
reviewed some changes to his building to make it more attractive.
Ms. Bruce suggested that reducing the size of the letters and making them bolder would
make the sign more readable.
Mr. Haring stated that he liked the look of the sign and also stated that no vendor signs
should be displayed causing clutter.
Mr. Haring motioned to accept the sign as presented with conditions that are noted on the
drawings. A final drawing must be submitted to Zambernardi prior to final approval of
the signs. The motion was seconded by Ms. Bruce. Motion carried 4-0.
2. Atomic Café, Inc.-John Mahoney/265 Cabot Street/Beverly/Sign
Ms. Zambernardi stated that Mr. Mahoney is present this evening for approval of an
awning sign he installed without presentation to the DRB.
Mr. Mahoney apologized for not being aware of the DRB guidelines and presented his
awning sign.
Mr. Finch motioned to accept as presented, seconded by Ms. Bruce. Motion carried 4-0.
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April 7, 2005
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3. Kaminski Auctions-Frank Kaminski/564 Cabot Street/Sign
Mr. Kaminski approached the Board and apologized for no being aware of the DRB
guidelines regarding sign replacement.
He indicated that the size of the sign remained the same, he just changed the face.
Mr. Finch stated that city ordinance states that signs are for business identification only,
therefore phone numbers and web addresses are not typically permitted.
Ms. Zambernardi indicated that phone numbers are usually placed on the front door of
buildings and he would be allowed to do that.
Mr. Kaminski stated that his front door is not on the street, therefore would not be visible
to passers by.
Mr. Haring stated that if he agrees to remove web address he could keep his phone
number because he is restricted to where he can display his phone number for visibility.
Ms. Bruce stated that if this is allowed, it must be stated that this is a one time only deal
due to his front door not being on the main street for visibility.
Mr. Haring motioned to accept in light of approval of willingness to eliminate the web
address and to accept phone number proportionally only 1/3 of height and stated that
phone number may have been on entry way but this building does not have entry way
visible from the street and if this property changes business in the future this is a one time
use only for phone numbers. The wed address will be replaced with the lettering
"antiques · fine arts · estates". The motion was seconded by Ms. Bruce. Motion carried
4-0.
4. Corner Variety-Boo Chan/84 Hale Street/Sign
Ed Juralewicz presented a drawing of a new sign to be displayed. The business has
changed ownership and the sign would be 20 s.f. with ivory colored individual letters.
Mr. Haring stated that no sandwich boards are allowed and to keep banner signs to what
is allowed on the front of the building.
Mr. Haring motioned to accept seconded by Ms. Bruce. Motion carried 4-0.
5. Salem Five Bank-Nicholas Carporale/495 Cabot Street/Site Plan Review
Mr. Alexander approached the Board on behalf of Salem Five Bank. He indicated that
this is their fourth appearance before the DRB to accommodate changes on behalf of the
neighborhood and wetland circumstances. This change is for approval of a drive thru and
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April 7, 2005
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drive thru ATM at the back of the building to accommodate Salem Five Bank. He also
indicated that there are some minor modifications for the site plan requested by Clark
Mitchell of the Fire Dept. and the Dennis Tarsook of the Traffic Dept. He also stated that
due to public safety the landscape buffer between the property and the neighboring gas
station needs to be reduced to accommodate fire safety vehicles. Therefore they moved
the dumpster and the queue for cars allowed at drive thru would be seven. He also
stated that in a study conducted by Salem Five Bank there are no more than two cars at
their drive thru at one time. The worse case scenario only employee parking spaces
would be affected. There will be increased signage so vehicles will see thru traffic
direction and sign will say no queing beyond this point. He also indicated that if the new
signs were under two SF no approval is necessary. There will also be white lettering on
asphalt for directions.
Mr. Haring motioned to accept as presented, seconded by Ms. Bruce. Motion carried 4-0.
6. All That Glitters-Name/105 Cabot Street/Sign
A representative of the business approached the Board with a design for a tenant panel on
a freestanding sign to be displayed beside the building. The sandwich board sign will be
removed. They also need an arrow of sign to indicate the parking in the rear of the
building.
The Board approved the freestanding sign as presented.
Ms. Zambernardi stated that if the arrow sign is under 2 SF they could place it on the side
of the building or anywhere on the property without approval from the DRB.
The Board discussed the possibility of a right angle sign on the building to better identify
the business as the owners cannot use the sandwich board sign. Bruce states this would
be a separate filing with the Board.
Mr. Finch stated that if the sign projects over the public sidewalk then they must have
liability insurance and approval from the City Council. He also agrees with Ms. Bruce
that a design needs to be submitted.
Mr. Haring motioned to accept the tenant panel on the freestanding sign as presented and
an arrow sign to indicate parking in rear as shown on the drawings. Motion seconded by
Ms. Bruce. Motion carried 4-0.
7. Other Business
Ms. Zambernardi indicated that March 30 was the dead line for business not in
compliance to appear for approval and three of the ten have appeared.
8. Minutes of January 13, 2005 & March 3, 2005
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April 7, 2005
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Ms. Bruce motioned to accept minutes of January 13, 2005 and March 3, 2005 as
presented, seconded by Mr. Finch. Motion carried 4-0.
Meeting adjourned at 8:20 pm.