2023-5-4 Design Review Board meeting minutes City of Beverly Design Review Board
May 4,2023
Meeting Minutes
Page 1 of 3
CITY OF BEVERLY
PUBLIC MEETING MINUTES
BOARD OR COMMISSION: City of Beverly Design Review Board
SUBCOMMITTEE:
DATE: May 4, 2023
LOCATION: Beverly City Hall
MEMBERS PRESENT: Chair Jon Ouellette, Vice-Chair Rachel Poor, Caroline
Mason (by phone), Ellen Flannery
MEMBERS ABSENT: Pam Gougian
STAFF PRESENT: Director of Planning and Development Darlene Wynne
RECORDER: Naomi Moca
Chair Ouellette calls the meeting to order at 6:30 p.m.
1. Applications:
a. Jeff Sarra, 210 Essex Street, Salem Ma 01970. Sign: Salem Five Bank, 140 Rantoul
Street
Jeff Sarra of Batten Bros. Signs and Awnings is present and states that a new branch of the
Salem Five Bank is opening, and the application is for three signs: a primary facade, a blade
sign, and a secondary sign on the rear entrance at the back of building. Sarra states that the
design of the signs will be in the bank's logo colors and clarifies that the facade length on the
back of the building is the same as the 53-foot front facade.
Sarra clarifies that the sign will not be visually obstructed. Sarra explains that the sign was not
placed on the pre-cast feature of the builjding due to the grooves and vertical lines in the pre-
cast, and due to the power feeds in the wall interfering with the streamlined design. The Board
discusses that the illumination on the signs will coincide with the bank's business hours due to
the local zoning and as a courtesy to the residents across the street. The Board discusses that
Dollar Tree turns off at 10 p.m. and Sarra agrees that that schedule is reasonable.
Flannery: Motion to approve the sign as presented with the condition that the
illumination be shut off at 10 p.m. Poor seconds. Wynne takes a roll call vote.
Motion carries (4-0).
The Board advises Sarra on the next steps in the process.
b. Holly Stout, 9 Old Town Road, Beverly MA 01915. Sign: The Salty Cottage, 110
Cabot Street.
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City of Beverly Design Review Board
May 4,2023
Meeting Minutes
Page 2 of 3
Business owner Holly Stout is present and states that she plans to reuse the base of the existing
sign, which is a series of wood planks, and to replace the raised lettering with painted lettering.
The Board discusses that the background color will be navy blue with white lettering in a graphic
font, that the size of the sign is 22 inches in height and the letters will be 14 to 15 inches in
height,that the work will be done by a sign maker, and that the sign will not be illuminated.
Ouellette: Motion to approve the sign with the condition that the letter size is equal to
the CCI Reprographics sign and no larger than the 110 sign. Flannery
seconds. Wynne takes a roll call vote. Motion carries (4-0).
The Board advises Stout on the next steps in the process.
c. Kevin Grant, 17 Central Street, Beverly, MA 01915. Sign: The Castle, 140 Rantoul
Street.
Business owner Kevin Grant is present and states that the business will be moving into a newly
constructed retail space in the 140 Rantoul Street building, the former site of the Press Box pub.
Grant presents the existing sign at the current location on Rantoul Street. Grant states that the
plan is to install three signs, as the business is on a peninsula-like part of the building, and that
the sign above the bar will be facing the courtyard.
Grant states that there will be exterior lights illuminating the signs, that the projecting signs will
be seven feet, and that the material of the new sign will be high-density urethane. The Board
discusses that the signs are compliant, that there is one old sign and one new, and that the
differences in design between the signs are for the purpose of distinguishing different areas of
the business. The Board discusses that the bar is at a lower grade, that the logo will remain the
same, and that the location of the sign will be centered on the brick and spaced between the
sconce lighting on the building.
Materials added to the record:
• Modification to the design dated May 4, 2023
Grant clarifies that Sign A, for the courtyard side, is the existing sign from the current storefront
approved in 2015, and that he provided corrected measurements. Grant states that Sign B is on
the lower bar access adjacent to the railroad tracks and will be adjusted to seven feet. The Board
agrees that it is permissible for Grant to use it as a wall sign until he receives ZBA approval.
Ouellette: Motion to approve the sign as presented. Mason seconds. Wynne takes a roll
call vote. Motion carries (4-0).
7:02 p.m.: Mason departs.
The Board advises Grant on the next steps in the process.
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City of Beverly Design Review Board
May 4,2023
Meeting Minutes
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2. New Business
a. Draft meeting minutes
i. April 18,2023
The item is continued to the next meeting.
b. Discuss June 1, 2023 meeting starting at 7:15p.m. due to Council budget hearings
The Board discusses that the date and time of the June meeting will be decided and announced at
a later time.
3. Adjourn
Ouellette: Motion to adjourn. Poor seconds. Motion carries (3-0).
Meeting adjourns at 7:05 p.m.
The next meeting date and time will be announced subject to the decision of the Board.
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