2004-01-08City of Beverly, Massachusetts
Public Meeting Minutes
Board:
Design Review Board
Subcommittee:
Date:
January 8, 2004
Place:
Beverly City Hall
Board members present: ,
Colleen BruceWilliam Finch, Douglas Haring,
Jane Brusca
Board members absent:
Others present:
Leah Zambernardi
Recorder:
Diane Presutti
Ms. Zambernardi calls the meeting to order at 6:30 p.m.
1. Spanky's Pizza - Casey McCormack/299 Rantoul St./Sign (cont.)
Mr. McCormack states he was before the Board in July with a proposal for a new awning
and sign. The Board stated at that time they did not like the colors and materials of the
new awning and asked Mr. McCormack to come back to the Board with alternatives.
Ms. Zambernardi states that Mr. McCormack has since put signs up on the existing
awning and changed the faces of the existing right angle sign. She states Mr.
McCormack has indicated he cannot replace the awning at this time. She states that the
purpose of this meeting is to review the signs installed already and determine whether
they are acceptable or not.
Mr. Finch states that the window signs seem to be somewhat chaotic. He feels the bright
lights and neon phone number are too much. Mr. Finch suggests moving the phone
number sign over to the menu sign and leave two windows open.
Mr. Haring states that the windows are for displays, not for menus. He also asks if the
lights are off at closing. He also shows concern regarding the sandwich sign in front of
the restaurant.
He also asks that all the neon lighting be off at closing and suggests removing the flower
box from the front of the restaurant.
Mr. Finch motions to approve the signs with the following conditions:
1) That all additional lettering shall be removed from the awning sign including the
words “DELIVERY”, “PIZZA AND MORE” and the telephone number. No
additional lettering shall be added to the awning sign without review and approval
by the Design Review Board;
Design Review Board Minutes
January 8, 2004
Page 2 of 5
2) That the word “SPANKY’S” above the logo on the awning sign shall be removed.
Lettering reading “SPANKY’S” should be placed below the logo on the same line
as the word “PIZZA”. These letters shall no longer follow a curve but shall be in
a straight, even line;
3) That window signage shall be minimized and organized. The Board
recommended that the illuminated letters should move to the right side window
along with the menu and/or specials signs;
4) That the awning shall not be internally illuminated; and
5) That all illuminated signage including the projecting right angle sign and the
window signs shall be turned off during off-hours.
Mr. Haring seconds. Motion passes 4-0.
2. Goodfella's - John Beatrice/200 Rantoul St./Sign
Mr. Beatrice approaches the Board with a design of an awning he wishes to install in
front of 200 Rantoul Street. He states that he wishes to remove a 4' projecting sign and
add the awning. He also states that the name of the business will be printed on the front
of the awning and will not be illuminated.
Mr. Haring suggests reviewing signs in the window and possibly removing them.
Ms. Brusca agrees with Mr. Haring about the window signs.
Ms. Bruce states that the awning will be burgundy and will measure 60.5” width by 48”
height.
Mr. Finch motions to accept the awning as presented contingent upon removal of the
existing projecting sign and all temporary signage. In addition, the lettering shall be
placed on the primary face of the awning only and the awning shall not be internally
illuminated. Any new window signage must conform to the City’s sign ordinance. The
portable sign shall be removed. Mr. Haring seconds. Motion carries 4-0.
3. Energy & Healing Center - Cindy Mitchell/11 Railroad Ave./Sign
Ms. Mitchell approaches the Board with a picture of a banner displayed on the side of the
building at 11 Railroad Avenue.
Mr. Finch states that just the name and nature of the business on a sign is allowed, an
extensive listing of services is not allowed. He also states that the banner is difficult to
read with all the verbiage on it and the location of it. The landlord has placed her banner
sign directly below this business’ sign. Mr. Finch suggests separating the signs, removing
the phone number, enlarging the type, and possibly add 2nd Floor with an arrow.
Ms. Bruce confirms the colors of the banner being white with black, gold and red.
Design Review Board Minutes
January 8, 2004
Page 3 of 5
Mr. Haring agrees with Mr. Finch and states that the signs be separated by 6".
Mr. Haring suggests eliminating some of the items and wording on the sign, the
telephone number and separating the signs by at least 6" by raising her sign above her
landlords. He also suggests submitting a new design to Ms. Zambernardi for approval.
Mr. Finch motions to approve the sign with the condition that the phone number and
black lettering be removed, and that the sign be placed 6” or 7” above the “Chenko
Corner” sign. The Board prefers that no additional wording be added below the red band.
Due to the lack of visibility from the Cabot Street side of the building, the Board found
nd
that adding a directional arrow or business address, specifically “2 Floor, 11 Railroad
Ave” would be acceptable. The approval is contingent upon submission of a revised
design incorporating the changes mentioned above.
Mr. Haring seconds the motion. Motion carries 4-0.
4. Subway - John Bos/386 Cabot Street/Sign
Mr. Bos approaches the Board with a proposed design of the exterior of the building and
sign. He states that the current roof outline will be removed and replaced with a border of
hunter green. The border will be cloth and there will be a handicap ramp installed to the
right of the building adjacent to the parking lot. He also states that signage is vital and he
will be refacing the freestanding sign to 2' x 8'. He wishes to place verbiage on the left
top banner facing the railroad tracks, the right side of banner facing the parking lot and
turn the freestanding sign 90 degrees to face the street.
Mr. Finch asks if the banner being wrapped around the building will be illuminated. He
states he approved the green awning type border and suggests gooseneck lights for
illumination. Mr. Finch also shows concern regarding how the banner awning is being
secured to the building. He asks Mr. Bos if he could provide an elevation from his
architect of the final design. He also suggests some landscaping around the outside of the
handicap ramp.
Ms. Brusca approves of the idea of gooseneck lighting and asks if the pole sign is
internally illuminated.
Mr. Haring shows his concern regarding signage on all sides of the building and asks for
clarification regarding the city ordinance.
Ms. Bruce suggests raising the awning a bit so as not to cut off the top of the windows.
Ms. Zambernardi suggests that temporary signs are acceptable but suggests to the Board
that further discussion be tabled pending more complete and accurate drawings and plans.
She also suggests to the Board that they meet again when Mr. Bos can provide the plans
needed for the Board to review. She also states that she will speak to Mr. Nelson,
Building Insp., regarding verbiage on the awnings on the track side of the building.
Design Review Board Minutes
January 8, 2004
Page 4 of 5
Ms. Bruce states that Mr. Bos should provide:
*drawings with dimensions
*detail drawings of the freestanding sign
*extend the awning further on parking lot side
Mr. Finch motions to table the application contingent upon submission of accurate plans
and drawings to Ms. Zambernardi and the Board for approval at the next meeting.
Seconded by Ms. Bruce. Motion carries 4-0.
5. CVS - Steve Haight/Dodge Street/Site Plan Review
Mr. Haight of Appledore Engineering approaches the Board with designs of a new CVS
store to be built in the North Beverly Plaza. He states that the Papa Gino's building will
be torn down and replaced with a 13,000 SF standalone building with a drive-thru. The
design is a prototype. He also states that the design for the signs will be addressed at a
later date. Mr. Haight also explains that the parking capacity will remain the same and
that some of the additional square footage will be for storage. He continues to explain the
18' aisle the fire department requested and the access steps from the Dodge Street side
walk to the front of the new store that were requested by Dennis Tarsook, Traffic
Sergeant. He showed how there will be a retaining wall around most of the perimeter of
the building along the street side with a rail fence atop the highest part of the wall. He
continues to explain that there is 1000 SF of additional landscaping.
Mr. William Starck of William Starck Architects approaches the Board with the design of
the building.
Mr. Finch and other Board members unanimously agree that the design presented is not
in character with the architectural design of the plaza. Mr. Finch also shows concern for
the development of the property directly across the street and prefers that a brick wall
would not be pleasing to the eye of the tenants. He also suggests placing columns in the
drive-thru, placing a trellis on the building with growth, and a split rail fence.
Mr. Haight states that the neighbors requested a 6' high fence on the part of the property
abutting the neighbors.
Ms. Zambernardi asks Mr. Haight to describe the neighborhood meeting that was held.
She also spoke about the architecture in the plaza and would like the design to
compliment the existing architecture. She also stated concern about the drive-thru on the
street side of the building and would like to see the landscaping plan.
Mr. Haring questions the density.
Design Review Board Minutes
January 8, 2004
Page 5 of 5
Ms. Zambernardi suggests to the Board to table any further discussion pending different
plans being submitted with the Board's suggestions. She suggests that the Board meet on
January 15, 2004.
The Board agrees to table further discussion as suggested pending January 15, 2004,
meeting when other plans can be submitted with the appropriate suggestions made by the
Board.
6. Approval of Minutes:
Mr. Finch motions to accept the minutes of the December 4, 2003, meeting, seconded by
Ms. Bruce. Motion carries 4-0.
Ms. Bruce motions to adjourn, seconded by Mr. Haring. Meeting adjourned at 9:10 p.m.