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2004-08-05Design Review Board Meeting Minutes - August 5, 2004 Page 1 CITY OF BEVERLY Public Meeting Minutes BOARD: Design Review Board SUBCOMMITTEE: DATE: August 5, 2004 BOARD MEMBERS PRESENT: William Finch, Douglas Haring, Jane Brusca, Leah Zambernardi MEMBERS ABSENT: Colleen Bruce OTHERS PRESENT: RECORDER: Diane Presutti Ms. Zambernardi calls the meeting to order at 6:35 p.m. Ms. Zambernardi states that Staples has requested to be heard first on the agenda. 1. Staples - Linda Baynes/43 Dodge Street/Sign Linda Baynes of East Coast Sign Advertising approaches the Board to represent "Staples". She displays artwork of a sign they wish to display at 43 Dodge Street. The Sign will display the "Staples" name with the words "Pack & Ship" and "Copy Center" below the name. They plan to display the sign at the old "Shaws" location. The sign will be 180 SF with a red background and white lettering 6' high. They will be channel letters on a red background. She also displays a drawing of the tenant sign to be displayed on the freestanding sign. Ms. Brusca arrives at 6:40 p.m. Mr. Finch questions the size of the sign and lettering. He states that the lettering size is not within ordinance guidelines. He also states that the sign size is determined by the square footage of the building. He feels that this size is out of context and asks the Board members if the Board should request assistance from the City Solicitor. He continues to state that the ordinance does not allow the listing of services on signage. He also states that the red background on the sign has to be included in the square footage. Ms. Zambernardi asks if the store will take up the same amount of space that Shaw's had. Ms. Baynes states that Staples will only take up one portion of the facade. Mr. Finch states that would negate the grandfathered status of the sign as the one storefront would now be divided up into several stores. Mr. Haring agrees with Mr. Finch. He asks Ms. Baynes to submit revised sketches to the Board. Ms. Zambernardi reads the ordinance guidelines to Ms. Baynes and asks her to submit revised drawings excluding the services language and within ordinance guidelines for presentation at September's meeting. Mr. Haring motions to table the building sign until the September meeting stating that the Board will accept revised drawings to view prior to the meeting. He states that the Board would prefer to see the letters in red, set on an ivory colored clapboard background to match the rest of the plaza or that the red background be scaled down to fall within the parameters of the Zoning Regulations. He also motions to accept the freestanding panel, seconded by Ms. Brusca. Motion carries 4-0. 2. Edible Arrangements - Nick D'Alleva/45 Enon Street/Sign Mr. D'Alleva approaches the Board with sketches of the sign he wishes to display at 45 enon Street. His business is located within the Commodore Plaza between Quizno's and The Karate Studio. He continues to state that he wishes to open the business August 30. He states that the sign band is 28" high and the tallest letter will be 18". The word "arrangements" is 3". The sign will be 6' long made of all aluminum lettering. The freestanding sign may or may not have the logo but will be 12" x 47". Mr. Finch states that his frontage will allow only 1/2 a sign band and states that is may be crowded and suggest that Mr. D'Alleva reduce the overall sign size by 2". Ms. Zambernardi states that the other signs in the place range from 16" to 21". Mr. D'Alleva states the lettering will be 24" in height. Mr. Haring states the word "edible" are of thinner letters therefore the sign won't appear to be as tall. In addition there will be 2" on the top and on the bottom of the sign band. Mr. Haring motions to accept the wall sign and the tenant panel sign as presented, seconded by Ms. Brusca. Motion carries 4-0. 3. Mike's Barber Shop - Michael Coronella/296B Cabot Street/Sign Mr. Coronella approaches the Board with a drawing of a sign he wishes to display at 296B Cabot Street. He begins to explain to the Board that he wishes to display a nostalgic look using ivory rather than white. The background will be red and blue. The letters in the lower section are 7" tall. The sign will be made of oak. The design also will display barber poles. He also states that he will a display an electric barber pole in accordance with State regulations. Mr. Finch states to the Board that the building is currently owned by Montserrat College of Art. Mr. Haring states that no sandwich board sign can be displayed. Mr. Haring approves as presented noting ivory will be replacing white, seconded by Ms. Brusca. Motion carries 4-0. 4. Studio Hair Design - Linda Hays/238 Rantoul Street/Sign Ms. Hays approaches the Board with a drawing of a projecting sign being lavender and black with silver lettering. The sign will be attached by a metal bracket. The sign will also say "walk in service". There will be no external lighting. The only light on the building is a house light for the apartment. She also states that the hours of operation and the phone number will be displayed on the entrance door. Ms. Zambernardi asks the Board for their approval of "walk in service" on sign. Mr. Haring motions to accept as presented, seconded by Mr. Finch. Motion carries 4-0. 5. Montserrat College of Art - Robert Beauvais/23 Essex Street/Sign & Banners Mr. Beauvais and other members of Montserrat College approach the Board with a model of the building showing a new sign and various colored banners scattered about the building. He explains they wish to upgrade the appearance of the building. They will also be installing a plaza on the Essex Street entrance with landscaping. The sign and the banners will be of a stretch canvas on metal plates installed on the Essex Street and Dane Street sides of the building. The model shows the exact placement of the banners. The metal plates holding the banners are removable. The sign will be blue, grey and green on a white background. Ms. Zambernardi states to the Board that the banners are not signs for they have no wording nor are they identifying colors for the school therefore the Board should direct their attention to the sign only. Mr. Haring states that the banners should not obstruct the windows or they will be obstructing the architectural feature of the building. He also suggests that they use Sumbrella fabric for the banners. Mr. Finch agrees with Mr. Haring. Mr. Beauvais states that they will consider Sumbrella. Mr. Haring motions to accept as presented in perforated fabric wrapped around frame in context as part of banner system on building referring to order Section 29-25E of the Zoning Ordinance, seconded by Mr. Brusca. Motion carries 4-0. 6. Super Stop & Shop - Sherry Clancy/37 Enon Street/Sign Mr. Alexander approaches the Board on behalf of Super Stop & Shop located next to Commodore site. These changes are the result of he Commodore Site modification plan. He also states that the building that formerly housed Dawson's Hardware will be torn down, therefore Stop & Shop will be remodeling their building as well with new signage and a new freestanding sign. He also explains that the building facades will be beige and buff colors. Ms. Clancy states that the new sign will show 43" & 21.5" high lettering on a 6' sign. The words will be stacked allowing for less presence but the same square footage. The word "Super" will be in red and will also contain the red and green dots. The lettering will be black but will light up red. Mr. Haring motions to accept as presented, seconded by Mr. Finch. Motion carries 4-0. Ms. Clancy states that the freestanding sign will be replaced in the planting bed being 12.2' wide x 15' high, measuring 30 square feet with Citizen Bank panel. The sign will be internally illuminated and she also stated that lighting is an important factor due to the busy traffic in this area. Mr. Haring motions to accept as presented, seconded by Ms. Brusca. Motion carries 4-0. 7. Approval of Minutes Mr. Haring motions to accept minutes of June 10 & July 1, 2004, seconded by Ms. Brusca. Motion carries 4-0. 8. New Business Mr. Haring addresses the Board concerning interchangable signs and asks the Board to consider adding a restriction to the ordinance. Mr. Haring also mentions the manhole problems with methane gas. He would like the Board to look into the possibility of burying utility lines for a nicer appearance. Mr. Haring also mentions to the Board creating a sunset law regarding billboards. Mr. Finch motions to adjourn at 8:40 p.m.