2003-07-10Design Review Board
Public Meeting Minutes - July 10, 2003
Page 1
CITY OF BEVERLY
Public Meeting Minutes
BOARD: Design Review Board
SUBCOMMITTEE:
DATE: July 10, 2003
BOARD MEMBERS PRESENT: Colleen Bruce, William Finch, Jane Brusca
& Douglas Haring
BOARD MEMBERS ABSENT:
OTHERS PRESENT: Leah Zambernardi
RECORDER: Diane Presutti
Ms. Zambernardi calls the meeting to order at 6:40 p.m.
Ms. Zambernardi begins the meeting by referring to her memo dated July 7, 2003
regarding the Open Meeting Law. She states that at the end of the meeting the Board will
be asked to nominate and vote for a Chair and Vice Chair.
Mr. Finch agrees to direct the meeting.
1. The Chef Bakery - Richard Best/297 Rantoul Street/Sign
Mr. Best approaches the Board with a sketch of a projecting right angle sign he wishes to
display over the entrance. The sign will be green on white. The two sided sign will be
made of wood hanging on a bracket. The sign will be non-illuminated. The existing
spotlights on the building are not directed toward the sign location. The sign does include
a phone number. The sign will measure 48” x 44”.
Mr. Finch states that the bracket must be below the second floor sill according to the
ordinance and that the sign is for business identification only and therefore the phone
number needs to be eliminated. He states that other applicants have been denied a phone
number.
Mr. Best asks the board if he can expand on the pastry wording and eliminate phone
number.
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Public Meeting Minutes - July 10, 2003
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Ms. Zambernardi suggests that cream rather than a white background has been more
attractive in past applicant’s designs. Mr. Best agrees.
Mr. Finch asks the Board for further comments or discussion.
Ms. Bruce motions to accept the sign contingent upon removing the phone number that
the wording indicating the nature of the business be re-organized accordingly. They also
prefer a cream background and a white chef’s hat. Seconded by Ms. Brusca. Motion
carries 4-0.
The Board also made a suggestion that the sign bracket be painted green, white or cream
color to integrate better with the building and sign colors. They also suggested that the
bracket have a traditional design in proportion to the sign.
2. North Shore Regional Dialysis - Mike Giacalone/133 Brimbal Ave./Sign
Mr. Biacalone approaches the Board on behalf of Lynne Bamford with a sketch of a sign
measuring 3’ x 5’. The sign will be white letters on a blue background.
Mr. Haring motion to accept, seconded by Ms. Brusca. Motion carries 4-0.
3. Cycles 128 - Ralph Cerundolo/107 Brimbal Ave./Sign
Mr. Cerundolo approaches the Board with a sketch of a freestanding sign he wishes to
display replacing the existing freestanding sign. The design shows logos from
manufacturers he represents. He states that his original design was denied by the ZBA.
The ZBA recommended he scale down his sign and he states that the building signs will
remain on display while applying for acceptance. He also states that he must advertise the
products he sells according to the companies he sells for. He states that the existing sign
is 170 SF and the new sign will be 104 SF. The design submitted to the DRB is not the
design submitted and rejected by the ZBA.
Ms. Bruce asks if the new sign square footage is within zoning. She also asks Mr.
Cerundolo if he must have approval from the manufacturer for removal of logos. Mr.
Cerundolo states that the freestanding sign has been in existence since 1973.
Ms. Bruce states she approves of the planter at the bottom of the sign.
Mr. Finch states that Mr. Cerundolo must clarify when the building signs will be
addressed. He also questions the legality of the current signage on the building and states
that they don’t all date back to 1972. He also questions the size of the signs on the
building.
Mr. Haring asks Mr. Cerundolo if he is willing to accept some suggestions from the
Board. Mr. Haring shows a sketch of the building with a suggestion for the positioning of
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Public Meeting Minutes - July 10, 2003
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the wall signs. He also asks why the Yamaha sign is larger than the others and that car
dealerships advertise the make of vehicles they sell.
Ms. Brusca questions the manufacturer’s names both on the freestanding sign and the
building and feels one or the other is acceptable if the size is within ordinance. She also
feels the Honda sign should be removed from the window.
Ms. Zambernardi addresses the Board and states that the freestanding sign is smaller in
square footage than the existing nonconforming freestanding sign. It is Building
Inspector Bob Nelson’s opinion that the proposed sign is legally nonconforming. She also
states that the applicant submitted documentation stating that the building signs would be
removed. She also states that currently in the IR Zone, 20 SF of signage is allowed on the
building and freestanding signs are only allowed under special circumstances. She states
that Mr. Nelson feels that this new freestanding sign is less nonconforming. She states
that if recommendations are made by the Board changing the size of signs, those
recommendations should be presented to Mr. Nelson for a determination as to
conformance with zoning. She states that signage on the building must not exceed what is
already there. She suggests that the Board table their discussion and have a special
meeting giving Mr. Cerundolo time to make appropriate changes to his design and to
have them approved by the Building Inspector.
The Board agrees to hold their next regular meeting on July 31, 2003 and will place
Cycles 128 on their agenda.
Mr. Cerundolo agrees that new drawings be submitted to Ms. Zambernardi by July 24,
2003.
Ms. Zambernardi clarifies changes to building and freestanding sign. She states that
manufacturers be eliminated from the pylon sign. The four signs on the building be of
similar proportions. A small wooden sign stating the name of the business would be
acceptable over the primary entrance of the building.
Ms. Bruce leaves the meeting at 7:30 p.m.
4. Shaw’s Supermarket - Steve Haight/Appledaore Engineering - 43 Dodge
Street/Site Plan Review
Mr. Haight approaches the Board and states that the current Shaw’s will me moving into
the Ame’s location at 43 Dodge Street Plaza. He states that the site plan includes a 690
s.f. loading dock and rotating the parking 90 degrees in front of Shaw’s new location. The
new façade will be like the existing Shaw’s. He also states that the lighting will remain
the same.
Mr. Finch asks if the new location building is higher and asks the Board for comments.
He also asks what jurisdiction Shaw’s has over what part of the parking lot.
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Ms. Brusca states that if there are no more carriage corrals, an additional row of greenery
in the parking lot would be nice. She also suggests larger trees in parking lot to produce
some shade. She also states that the solid island is there to prevent traffic problems and if
they remove solid island to change parking 90 degrees there may be traffic problems.
Ms. Zambernardi addresses the Board and states that the city arborist has approved the
plant species. She also states that the Parking and Traffic Commission will review the
plan regarding parking and circulation. She also agrees with the addition of higher trees
on the islands in the parking lot.
Mr. Haring motions to accept contingent upon adding another row of landscaped islands
with trees and adding additional landscaped strips on the right side of the central
driveway if the lease permits. Ms. Brusca seconds. Motion carries 3-0.
5. Election of Officers:
Ms. Zambernardi addresses the Board regarding election of a Chairperson and Vice
Chairperson. She states that she is no longer a voting member and the newly elected
Chair will run the meetings. If the elected Chair is absent, then the Vice Chair will take
over.
Mr. Finch states that prior to Ms. Bruce’s departure, she agreed to be Chair for a 6-month
term. Mr. Finch and Mr. Haring discuss the Vice Chair position. Mr. Haring agrees to be
Vice Chair but is concerned about attendance.
Mr. Haring elected Ms. Bruce as Chair for a period of 6-months, seconded by Mr. Finch.
Motion carried 3-0.
Ms. Brusca nominated Mr. Haring as Vice Chair, seconded by Mr. Finch. Motion carries
3-0.
6. Approval of Minutes:
a. Minutes of May 2, 2003
Mr. Haring motions to accept minutes of May 2, 2003, seconded by Mr. Finch. Motion
carries 3-0.
b. Minutes of June 5, 2003
Ms. Brusca motions to accept minutes of June 5, 2003, seconded by Mr. Haring. Motion
carries 3-0.