2003-06-05Design Review Board – Public Meeting Minutes
June 5, 2003
Page 1
CITY OF BEVERLY
Public Meeting Minutes
BOARD: Design Review Board
SUBCOMMITTEE:
DATE: June 5, 2003
BOARD MEMBERS PRESENT: Colleen Bruce, Leah Zambernardi &
Jane Brusca
BOARD MEMBERS ABSENT: William Finch & Douglas Haring
OTHERS PRESENT:
RECORDER: Diane Presutti
Ms. Zambernardi calls the meeting to order at 6:40 p.m.
1. Stocking Florist/West Street Yoga & Pilates Studio – Marybeth Stocking/Nancy
Higgins/ 26-28 West Street/Signs
Ms. Zambernardi calls Ms. Higgins to approach the Board first due to illness. She also
states that Mr. Haring submitted a proxy vote on the sign designs Ms. Higgins submitted
with her applications. She states that Mr. Haring votes to accept design A1 and B as
noted on the sketches.
Ms. Higgins approaches the Board and states the background will be primrose yellow
with dark green letters. The sign will measure 6” in height by 72 inches in length and will
be displayed on the front sign band of the building.
Ms. Bruce motions to accept designs A1 & B, seconded by Ms. Brusca.
Motion carries 3-0.
2. LA Weight Loss - Tim Sullivan/45 Enon Street/Sign
Ms. Sullivan of Barlo Signs approaches the Board on behalf of LA Weight Loss. He
shows the Board a slight change in design due to the property owner’s standards. The
words Weight Loss are currently occupying two lines on the front of the building. The
fascia of the building is somewhat empty and the property owner suggests they put
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June 5, 2003
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Weight Loss across the fascia rather than on two lines. The LA will be about 20” and
Weight Loss will be 18” stretching across the front of the fascia.
Ms. Bruce states that the new design is likable.
Ms. Brusca states that the new design does look better.
Ms. Brusca motions to accept, seconded by Ms. Bruce. Motion carries 3-0.
3. Team Spirits Sports Bar - Thomas Dill/129 Cabot Street/Sign
Mr. Dill approaches the Board with sketches of a projecting sign and awning. The
projecting sign will be replacing an existing sign with a new bracket. The words on the
sign Team Spirit will be gold leaf lettering; the words Sports Bar will be white with an
American flag (red, white, blue).
The awning will be black with white lettering, 5” letters.
Ms. Zambernardi suggests that the sign colors match the awning colors to show some
consistency. She also asks Mr. Dill to submit proper fonts to the Planning Department.
Ms. Brusca also suggests that the fonts on both should match.
Mr. Dill agrees to match the fonts and colors on sign and awning.
Ms. Bruce motions to accept contingent upon the words ‘Team Spirit’ fonts are in gold
lettering on the sign and awning. She also states the words ‘Sports Bar’ also have
matching fonts in white lettering, seconded by Mr. Brusca.
Motion carries 3-0.
4. Dunham Corporate Center - David Boffa/50 Dunham Road/Freestanding Sign
Mr. Ed Juralowitz of United Sign approaches the Board on behalf of David Boffa of
Wight & Company, management for the property. He states the 88” x 132” sign will
replace an existing 8’ x 12’ sign. The sign will consist of a large area representing ‘Atari’
with their logo all in red. The panels and background will be painted silver with black
lettering using Helvetica Medium font. The sign will be placed on two posts in the
ground and will be externally illuminated. The bottom line of the sign will read Wight &
Company with phone number.
Ms. Zambernardi states that the Board does not look favorably upon displaying phone
numbers on signs. She continues to explain that the sign ordinance states that signs are
for business identification only.
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June 5, 2003
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Mr. Boffa asks the Board if he can replace the phone number with ‘Woburn,
Massachusetts’.
Mr. Juralowitz states that Wight & Company cannot be found in the local phone directory
and feels that this would be a reasonable request.
Ms. Bruce questions the PMS color for the red ‘Atari’ and logo.
Mr. Juralowitz states PMS 032 will be the color used.
Ms. Brusca motions to approve sign contingent upon the phone number be removed and
replaced with the words ‘Woburn, Massachusetts’, seconded by Ms. Bruce.
Motion carries 3-0.
5. Sam’s Cleaners/Siam Delight - Jay Levy/128 Cabot Street/Sign
Mr. Levy approaches the Board on behalf of Rathased Hirikul, owner of Siam Delight
and David Modugno, owner of 128 Cabot Street. He first states that the freestanding sign
on the property is not on the application at this time. He will submit the freestanding
design at a later date.
He states the two awnings will be navy blue with lime green lettering measuring 4” in
height. The two awnings will be separated by a 6” break.
Ms. Bruce states she likes the awnings. She also questions the lighting they will be
installing and the material to be used to construct the awning.
Ms. Zambernardi also questions the lighting and states if the lighting illuminates the
awning, the awning becomes like a sign.
Mr. Levy assures the Board that the lighting will not be under the awning and the awning
will not be illuminated. He also states that the material to be used will be Sumbrella.
Ms. Brusca motions to accept contingent upon no lighting be installed under awning in a
way that the awning will be illuminated, seconded by Ms. Bruce.
Motion carries 3-0.
6. Aviators of New England - Richard Little/54 LP Henderson Road/Sign
Mr. Little approaches the Board with a design of a sign he wishes to display at the
airport. He continues to explain he purchased the business in December with the sign. He
is now understanding the previous owner never approached the Board for acceptance of
the sign. He states that the freestanding sign will be 10.5’ off the ground. The sign will be
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June 5, 2003
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7.5’ from the ground to the bottom of the sign. The sign will also have a red airplane on
it.
Ms. Zambernardi asks if the sign will be internally illuminated and states that other signs
at airport are wood and not illuminated.
Mr. Little states that there are illuminated signs at the airport on the Danvers side.
Ms. Bruce asks if the sign is single-sided. She also asks if there will be a sign on the
building.
Mr. Little states that the sign will be double sided and the sign for the building will be
addressed at a later date.
Ms. Zambernardi suggests that the sign lighting be turned on only during hours of
operation.
Ms. Bruce motions to accept contingent upon the sign lighting being turned on only
during business hours of operation, seconded by Mr. Brusca.
Motion carries 3-0.
7. David F. Jaquith - David F. Jaquith, AIA Architects & Planners - 8 Enon
Street/Sign
Mr. Jaquith approaches the Board and begins to explain that he wishes to paint his
building therefore he wishes to replace existing lettering for his company and WBOQ. He
states the building will be light gray with dark gray trim. He states the letters will be
black form plastic 8” over front door replacing existing letters.
Ms. Bruce suggests the coma separating David F. Jaquith , AIA be replaced with a bullet.
Mr. Jaquith agrees.
Mr. Bruce motions to accept contingent upon changing coma to bullet, seconded by Ms.
Brusca.
Motion carries 3-0.
8. David F. Jaquith – WBOQ 104.9 FM - 8 Enon Street/Sign
Mr. Jaquith displays a sketch of the lettering WBOQ wishes to use for their sign. Their
lettering will also replace lettering already there. It will be navy blue 1” thick letters flush
to building.
Ms. Zambernardi questions if there will be any lighting included in the signs.
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June 5, 2003
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Mr. Jaquith states no lighting will be included.
Ms. Brusca questions why one sign is black and one is navy blue.
Mr. Jaquith states that WBOQ wanted to go with blue because it is part of their logo.
Ms. Bruce motions to accept, seconded by Ms. Brusca. Motion carries 3-0.
8. Bittersweet Kitchen/Aloise Catering - Leslie Dupont/350 Rantoul Street/Sign
Ms. Dupont approaches the Board with a design of a projecting sign with a second sign
attached. The Bittersweet Kitchen sign will be a right angle sign 32” x 48”. The two
existing temporary signs will be removed. The sign will be trimmed with bittersweet and
a separate sign will be hanging from the Bittersweet sign but will be all formed together
almost appearing as one sign. She also states that they may have to build up the fascia
board to accommodate the bracket.
Ms. Bruce questions the lighting to be used and is concerned about the tenants above the
business.
Ms. Dupont states that external hanging lighting shining down will be installed as not to
disturb the four tenants above them. She also states a light will be placed on the bracket.
Ms. Zambernardi suggests the background be cream or ivory to match trim of building.
Ms. Dupont agrees.
Ms. Bruce motions to accept contingent upon the background being cream or ivory,
seconded by Ms. Brusca. Motion carries 3-0.
9. Synergy Salon & Spa - Michael Gallo/194 Cabot Street/Sign
Mr. Gallo approaches the Board with two sign designs to be displayed. One on the front
of the building projecting on a bracket and one on the side of the building displayed in a
window. The projecting sign will have a black background with gold leaf lettering being
consistent with his neighboring tenants. This sign will be 42” x 60”. The sign to be
displayed on Wallis Street will be fire red with yellow letters. This sign will measure 41”
x 56.5”. The fonts on both signs will be Enviro. The sign on the front will be externally
illuminated.
Ms. Bruce asks why he wishes to be consistent with neighbors, why not go with the fire
red to stand out. She feels that two different color signs for one business may be
confusing.
Mr. Gallo states his wife wishes to be consistent with neighboring businesses.
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June 5, 2003
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Ms. Zambernardi states that the fire red sign is appealing and suggests going with the fire
red on the front projecting sign. She suggests that Mr. Gallo converse with Mrs. Gallo
stating that the Board is fond of the fire red sign to be on the front of the building.
Mr. Gallo agrees to table discussion and will contact Ms. Zambernardi with Mrs. Gallo’s
remarks. He also states he wishes to withdraw without prejudice the request for the
secondary wall sign.
A motion passes to table discussion.
10. Beverly Wine & Beer - Kurt Reming/47 Dodge Street/Sign
Mr. Reming approaches the Board with a design he wishes to display. The word
‘Beverly’ will be 15 ¾”. The letters ‘W’ & ‘B’ will be 19.5” and the remaining letters
‘ine’ & ‘eer’ will be 15”. The lettering will be red channel letters.
Ms. Zambernardi suggests being more uniform with letter sizes. She also suggests
changing the ‘W’ & ‘B’ to 15 ¾” and all remaining letters to 15” stating these two letters
will still stand out.
Ms. Bruce suggests removing the dot in the letter ‘i’ stating it appears to crowd the other
letters.
Mr. Reming agrees to the lettering size change and removing the dot.
Ms. Bruce motions to accept contingent upon removal of dot and all lettering be 15”
except the ‘W’ and ‘B’ in Wine and Beer, seconded by Ms. Brusca. Motion carries 3-0.
11. Rejuvenate Message Therapy - Holly Lawler/83 Cabot Street/Beverly
Mr. Ed Juralowitz approaches the Board on behalf of Holly Lawler. He shows his sign
design of the sign to be placed over doorway and below sill. The sign will be projecting
2’ x 3’ with logo, pale yellow background with light blue lettering. The sign will also
display a phone number.
Ms. Zambernardi states that a sign is for business identification only and phone numbers
do not fall into those guidelines. She asks Ms. Lawler for removal of the phone number
from the sign.
Ms. Lawler states that her new business is depending on the display of her phone number.
Ms. Brusca states that there is no other business on Cabot Street displaying a phone
number. She also states that the Board has not permitted this in the past and is concerned
with setting a precedent.
Ms. Zambernardi states that it would be an unfair advantage to other businesses.
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June 5, 2003
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Mr. Juralowitz states that the ordinance list of “prohibited” displays does not list phone
numbers.
Ms. Bruce states that she cannot approve with the phone number agreeing with Ms.
Zambernardi and Ms. Brusca.
Ms. Zambernardi states that it is a policy of the Board.
Ms. Lawler agrees to remove phone number from sign.
Ms. Bruce motions to approve sign contingent upon removal of phone number, seconded
by Ms. Brusca. Motion carries 3-0.
12. Shell - Sean Cudmore/129 Brimbal Avenue/Sign
Mr. Cudmore approaches the Board with two designs, one for the freestanding sign and
one for the canopy. The freestanding will remain the same size and only the face will be
changed from Texaco to Shell. The sign will be internally illuminated with lettering
having white letters, and price signs being within yellow squares with black letters. The
letters on the canopy will be red with a cream and yellow background. The canopy letters
will be on the sides of the canopy not the street side.
Ms. Zambernardi receives the check for the application and states she will confirm
amount on the check. She also questions if all illumination will stay the same as the
previous illumination. Mr. Cudmore states that the illumination will not change.
Ms. Bruce motions to accept as presented, seconded by Ms. Brusca. Motion carries 3-0.
Ms. Zambernardi motion to adjourn meeting at 8:40 p.m.