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2003-05-01Design Review Board Meeting Minutes May 1, 2003 Page 1 CITY OF BEVERLY Public Meeting Minutes BOARD: Design Review Board SUBCOMMITTEE: DATE: May 1, 2003 BOARD MEMBERS PRESENT: William Finch, Douglas Haring, Leah Zambernardi, Colleen Bruce BOARD MEMBERS ABSENT: Jane Brusca OTHERS PRESENT: RECORDER: Diane Presutti Ms. Zambernardi calls the meeting to order at 6:40 p.m. 1. KB TOYS - Irving Smith/33-71 Dodge Street, North Beverly Shopping Plaza/Sign Mr. Irving Smith approached the Board with a sketch of a sign he wishes to display at 33- 71 Dodge Street. The sign will be red with yellow measuring 5.5" x 6". He will also have window stickers, which will only cover less than 30% of the window area, which is in compliance with the Zoning Ordinance. Ms. Bruce motions to accept, seconded by Ms. Zambernardi. Motion carries 2-0. 2. Rivers Edge - David Griskevich/43 Enon Street/Sign Brian Brinkers of Acme Sign and David Griskevich approach the Board with a sketch of the sign to be displayed at 43 Enon Street. Mr. Griskevich states that he will be moving his business from Appleseed's Square to 43 Enon Street. He will display two signs side by side. The first sign will read "Rivers Edge" and the second sign will read three brand names. The signs will be 15' wide with 17" and 22” letters. The Rivers Edge sign will be green and the other sign will be orange. He also states that the business sign has specific fonts to represent the brand. They will also have a tenant panel on the cluster sign. Design Review Board Meeting Minutes May 1, 2003 Page 2 Ms. Bruce questions the business names occupying the other sign. She also states that there is a precedence to be maintained. She states the Zoning Ordinance regulation regarding signs is for business identification only. Mr. Haring arrives at 6:50 p.m. Mr. Haring suggests adding an orange line under "River's Edge" to tie the signs together. He also acknowledges the statement Ms. Bruce made regarding setting precedence; however, the name of the company does not imply what the company's purpose is. He also states that they are not selling soups, salads or auto parts, they are simply stating the brands they sell which implies the type of business it is. Mr. Finch arrives at 7 p.m. He reviews Mr. Griskevich's application and asks to be updated on discussion. He also states that he recognizes the sign from its previous location and acknowledges the current discussion regarding a sign with brand names on it. He asks the Board why this sign was allowed at the prior location and was not addressed at that time. He suggests to Mr. Griskevich the possibility of a uniform font on the sign. Mr. Griskevich states this is the same sign displayed at other locations and they received DRB approval in the past. He also states that the customers recognize the typeface on the sign as is and he would like to keep consistent with other signs in other locations. Mr. Haring motions to accept with orange line across bottom of "River's Edge", seconded by Mr. Finch. Motion carries 3-1 (Finch, Haring, and Zambernardi in favor; Bruce opposed). 3. Nails & Company - Alexis Nguyen/43 Enon Street/Sign Mr. Nguyen is not present and Ms. Zambernardi asks the Board to review the application of a sketch of a sign with letters measuring 19" high. Mr. Finch questions what kind of letters are on the sign and feels applicant should attend meeting because the application is not answering questions the Board has. Ms. Zambernardi states she will communicate with applicant and ask him the questions brought up at this meeting. She will contact members individually to render a Mr. Haring motions to table application until more information is obtained, seconded by Mr. Finch. Motion carries 4-0. Design Review Board Meeting Minutes May 1, 2003 Page 3 4. New England Running Company - Dave Menosky/43 Enon Street/Sign Mr. Menosky approaches the Board and explains the business is a running and walking apparel specialty store. The storefront sign will be 28" x 225" with blue letters on white background. The cluster sign will have 6.5" letters. The signs will include a round logo. He also states that this was the best design they came up with. The sign will be block metal letters with no shadow. Ms. Bruce suggests putting more emphasis on the word running and also states that the typeface on the logo is different. Mr. Finch motions to accept without conditions, seconded by Mr. Haring. Motion carries 4-0. 5. New City Mortgage - Michael Sarno/Elliott Street/Sign Mr. Sarno approaches the Board with a design of an internally illuminated sign with New City Mortgage with skyline in background. Mr. Finch suggests a non-illuminated box and recommends down lighting and asks if the landlord of the property prefers internal illumination. He also states that the shape of the sign vs. the shape of the roof has little appeal and suggests changing the shape of the sign. He also suggests placing the sign on the brick face of the building rather on upper eve. Ms. Bruce agrees placing the sign on the brick face. Ms. Zambernardi agrees with placing the sign on the brick face and external illumination. She also suggests the cut out skyline go grey bleeding down to white. Mr. Haring suggests illuminating skyline and words only. He also likes the idea of the sign being on the brick face rather than the eve blocking a window. Mr. Finch suggests submitting new sign size and design to Ms. Zambernardi. Mr. Finch makes a motion to approve contingent upon a wood sign, grey bleeding to white and that the sign be placed on the brick beside the door. Seconded by Mr. Haring. Motion carries 4-0. Design Review Board Meeting Minutes May 1, 2003 Page 4 6. Coldwell Banker – Jen Robichaud/54 Dodge Street Ms. Zambernardi asks the Board to review an application from Coldwell Banker applying to add "Residential Brokerage" to their existing sign. She states that the signs are within code. Ms. Bruce suggests raising one of the signs one clapboard’s distance above the window. Mr. Finch motions to accept contingent upon raising the sign on the east elevation above the window by a distance of one clapboard, seconded by Ms. Bruce. Motion carries 4-0. 7. Approval of Minutes Ms. Zambernardi asks the Board to approve minutes of April 3, 2003 and April 17, 2003. Mr. Haring motions to accept, seconded by Ms. Bruce. Motion carries 4-0. Meeting adjourned 8:15 p.m.