2003-05-01Design Review Board Meeting Minutes
May 1, 2003
Page 1
CITY OF BEVERLY
Public Meeting Minutes
BOARD: Design Review Board
SUBCOMMITTEE:
DATE: May 1, 2003
BOARD MEMBERS PRESENT: William Finch, Douglas Haring, Leah Zambernardi,
Colleen Bruce
BOARD MEMBERS ABSENT: Jane Brusca
OTHERS PRESENT:
RECORDER: Diane Presutti
Ms. Zambernardi calls the meeting to order at 6:40 p.m.
1. KB TOYS - Irving Smith/33-71 Dodge Street, North Beverly Shopping Plaza/Sign
Mr. Irving Smith approached the Board with a sketch of a sign he wishes to display at 33-
71 Dodge Street. The sign will be red with yellow measuring 5.5" x 6". He will also have
window stickers, which will only cover less than 30% of the window area, which is in
compliance with the Zoning Ordinance.
Ms. Bruce motions to accept, seconded by Ms. Zambernardi. Motion carries 2-0.
2. Rivers Edge - David Griskevich/43 Enon Street/Sign
Brian Brinkers of Acme Sign and David Griskevich approach the Board with a sketch of
the sign to be displayed at 43 Enon Street. Mr. Griskevich states that he will be moving
his business from Appleseed's Square to 43 Enon Street. He will display two signs side
by side.
The first sign will read "Rivers Edge" and the second sign will read three brand names.
The signs will be 15' wide with 17" and 22” letters. The Rivers Edge sign will be green
and the other sign will be orange. He also states that the business sign has specific fonts
to represent the brand. They will also have a tenant panel on the cluster sign.
Design Review Board Meeting Minutes
May 1, 2003
Page 2
Ms. Bruce questions the business names occupying the other sign. She also states that
there is a precedence to be maintained. She states the Zoning Ordinance regulation
regarding signs is for business identification only.
Mr. Haring arrives at 6:50 p.m.
Mr. Haring suggests adding an orange line under "River's Edge" to tie the signs together.
He also acknowledges the statement Ms. Bruce made regarding setting precedence;
however, the name of the company does not imply what the company's purpose is. He
also states that they are not selling soups, salads or auto parts, they are simply stating the
brands they sell which implies the type of business it is.
Mr. Finch arrives at 7 p.m. He reviews Mr. Griskevich's application and asks to be
updated on discussion. He also states that he recognizes the sign from its previous
location and acknowledges the current discussion regarding a sign with brand names on
it. He asks the Board why this sign was allowed at the prior location and was not
addressed at that time. He suggests to Mr. Griskevich the possibility of a uniform font on
the sign.
Mr. Griskevich states this is the same sign displayed at other locations and they received
DRB approval in the past. He also states that the customers recognize the typeface on the
sign as is and he would like to keep consistent with other signs in other locations.
Mr. Haring motions to accept with orange line across bottom of "River's Edge", seconded
by Mr. Finch. Motion carries 3-1 (Finch, Haring, and Zambernardi in favor; Bruce
opposed).
3. Nails & Company - Alexis Nguyen/43 Enon Street/Sign
Mr. Nguyen is not present and Ms. Zambernardi asks the Board to review the application
of a sketch of a sign with letters measuring 19" high.
Mr. Finch questions what kind of letters are on the sign and feels applicant should attend
meeting because the application is not answering questions the Board has.
Ms. Zambernardi states she will communicate with applicant and ask him the questions
brought up at this meeting. She will contact members individually to render a Mr.
Haring motions to table application until more information is obtained, seconded by Mr.
Finch. Motion carries 4-0.
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May 1, 2003
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4. New England Running Company - Dave Menosky/43 Enon Street/Sign
Mr. Menosky approaches the Board and explains the business is a running and walking
apparel specialty store. The storefront sign will be 28" x 225" with blue letters on white
background. The cluster sign will have 6.5" letters. The signs will include a round logo.
He also states that this was the best design they came up with. The sign will be block
metal letters with no shadow.
Ms. Bruce suggests putting more emphasis on the word running and also states that the
typeface on the logo is different.
Mr. Finch motions to accept without conditions, seconded by Mr. Haring. Motion carries
4-0.
5. New City Mortgage - Michael Sarno/Elliott Street/Sign
Mr. Sarno approaches the Board with a design of an internally illuminated sign with New
City Mortgage with skyline in background.
Mr. Finch suggests a non-illuminated box and recommends down lighting and asks if the
landlord of the property prefers internal illumination. He also states that the shape of the
sign vs. the shape of the roof has little appeal and suggests changing the shape of the
sign. He also suggests placing the sign on the brick face of the building rather on upper
eve.
Ms. Bruce agrees placing the sign on the brick face.
Ms. Zambernardi agrees with placing the sign on the brick face and external illumination.
She also suggests the cut out skyline go grey bleeding down to white.
Mr. Haring suggests illuminating skyline and words only. He also likes the idea of the
sign being on the brick face rather than the eve blocking a window.
Mr. Finch suggests submitting new sign size and design to Ms. Zambernardi.
Mr. Finch makes a motion to approve contingent upon a wood sign, grey bleeding to
white and that the sign be placed on the brick beside the door. Seconded by Mr. Haring.
Motion carries 4-0.
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May 1, 2003
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6. Coldwell Banker – Jen Robichaud/54 Dodge Street
Ms. Zambernardi asks the Board to review an application from Coldwell Banker applying
to add "Residential Brokerage" to their existing sign. She states that the signs are within
code.
Ms. Bruce suggests raising one of the signs one clapboard’s distance above the window.
Mr. Finch motions to accept contingent upon raising the sign on the east elevation above
the window by a distance of one clapboard, seconded by Ms. Bruce. Motion carries 4-0.
7. Approval of Minutes
Ms. Zambernardi asks the Board to approve minutes of April 3, 2003 and April 17, 2003.
Mr. Haring motions to accept, seconded by Ms. Bruce. Motion carries 4-0.
Meeting adjourned 8:15 p.m.