2002-06-06
Design Review Board
Meeting Minutes -June 6, 2002
CITY OF BEVERLY
Public Meeting Minutes
BOARD: Design Review Board
SUBCOMMITTEE:
DATE: June 6, 2002
BOARD MEMBERS PRESENT: Margaret O’Brien, William Finch, Debra Hurlburt
& Douglas Haring
BOARD MEMBERS ABSENT: Jennifer Palardy
OTHERS PRESENT: Leah Zambernardi
RECORDER: Diane Presutti
Ms. Hurlburt calls the meeting to order at 6:40 p.m.
Mr. Haring arrives at 6:45 p.m.
1. North Shore Volkswagen, Inc.-Dennis Britton/128 Park Street/Sign
Ms. Hurlburt starts by reviewing the details of this application discussed at the May 2,
2002 DRB meeting. She states that NSVW presented a sign that was approximately 15’
in height with a 57” logo. The monument sign would be triangular in shape and made of
aluminum.
Ms. Hurlburt stated that previously, the DRB’s concerns were that the massive size
would obstruct vision on the corner of Park and Creek Streets. She stated that Traffic
Sergeant Dennis Tarsook was asked to conduct a site visit to address this concern.
Mr. Britton returns this evening requesting approval for a smaller sign measuring 12’3
5/8” x 4’6”. He also states that Sgt. Tarsook visited the location and determined that if
the sign were 10’ from Park Street and 8’ from Creek Street, any obstructed vision would
be eliminated. Mr. Britton also states that Building Inspector Tim Brennan approved the
original 15’ sign.
Mr. Britton continues by explaining that the VW Company has three signs in their
program that dealerships must choose from. They are all monument signs that display
various size logos. He states that his existing signs are outdated and that the new signs
would help attract business. He does not want to pay for a sign that would not be visible.
He is willing to compromise with the DRB and not opt for the largest sign but asks them
to settle for the medium sign rather than the smallest.
Ms. O’Brien states that the side street location may not warrant such a large sign.
Mr. Finch states that he is concerned with the massiveness of the base, particularly its
width. He asks if the company would consider a sign that is smaller in width and height,
and if that height could be made up by placing the monument on a base.
Mr. Britton explains that the VW design cannot be altered and that the sign would stand
on a concrete base.
Ms. Hurlburt asks the Board for any further questions.
Mr. Haring motions to accept the medium sign that measures 12’3 5/8” x 4’6” with a 34
1/2” logo, seconded by Mr. Finch. Motion carries 4-0.
Ms. Hurlburt excuses herself and asks Mr. Finch to continue the meeting.
2. Prides Deli-David & Keith Romanovitz/644 Hale Street/Sign
Mr. Romanovitz approaches the Board with a request to replace his existing sign. He
wishes to install a new sign that is 32” x 42” with a green background and yellow and
white lettering on the existing post. He notes that he will also paint the post to match the
sign.
Mr. Finch questions if the sign meets the requirements of the zoning ordinance.
Ms. Zambernardi states that Ms. Hurlburt had no concerns regarding this application.
Mr. Finch asks the Board if there are any questions.
Mr. Haring motions to accept, seconded by Ms. O’Brien. Motion carries 3-0.
3. Fleet Bank-Carol Bugbee/13-23 Enon Street/Signs
Ms. Bugbee approaches the board requesting to display three signs including two wall
signs and one tenant sign. One sign will be placed on the façade and the other will be
placed on the north elevation of the building. The tenant sign will occupy half of the
bottom panel of the cluster sign. The tenant sign will be green with white letters and a
logo to the left. Mr. Finch asks if that sign would be illuminated. Ms. Bugbee responds
that they plan to illuminate the sign although they can make it opaque if the Board
wishes.
Ms. Zambernardi asks why the tenant sign will only occupy half of the bottom panel.
Ms. Bugbee responds that the original store space was subdivided and that the remaining
half of the panel is reserved for the other store. Ms Bugbee notes that the other stores
shown on the sign have a white background. She adds that the green background of the
Fleet sign is the company’s standard and that the colors distinguish Fleet from the other
business signs.
Mr. Haring motions to accept the three signs on the condition that the tenant sign is not
illuminated, but opaque. Seconded by Ms. O’Brien. Motion carries 3-0.
4. Citgo-Ron Jedraszek/83 Bridge Street/Sign
Mr. Jedraszek approaches the Board requesting to change the canopy signs to reflect an
image change made by Citgo. He proposes to remove the existing illuminated Citgo
signs and replace them with a colored band representing Citgo corporate colors and blue
lettering set on a white background. The letters will be 18” and no component of the sign
will be illuminated.
Ms. O’Brien states that the Rantoul Street Citgo has 24” letters.
Mr. Finch states that smaller letters are acceptable and that the signs no longer being
illuminated is beneficial. He asks for further comments from the Board.
Ms. O’Brien motions to accept, seconded by Mr. Haring. Motion carries 3-0.
5. Coldwell Banker Hunneman-Scott Cashman/54 Dodge Street/Sign
Mr. Cashman approaches the Board regarding his request for a roof sign at the May 2,
2002 DRB meeting. On May 2, Mr. Cashman received approval for three wall signs. He
was asked to come back with plans for a fourth wall sign or a roof sign. He comes forth
with a request to display a roof sign that will be uniform with the signs of other occupants
in Appleseed Square. The Board members were asked at the last meeting to visit the site
prior to approval of the roof sign.
Ms. O’Brien states that the roof sign seems as though it would be uniform with others.
Mr. Finch agrees with Ms. O’Brien.
Mr. Haring motions to accept, seconded by Ms. O’Brien. Motion carries 3-0.
6. Axcelis-Don Godfrey/108 Cherry Hill Drive/Site Plan Review
Mr. Godfrey of Axcelis, Mr. Ogren of Hayes Engineering, and Mr. Fine from Fine
Associates approach the Board with plans for a 10,500 square foot addition to the rear of
the existing building. The addition will allow for additional storage and the expansion of
the shipping dock. Mr. Fine notes that this expansion will eliminate gridlock that
currently occurs on-site during busy periods. Mr. Godfrey adds that additional space will
create storage for recyclables. He notes that a new maneuvering area will also be added
which will create more space for trucks to maneuver, improving their ability to ship and
receive.
Mr. Godfrey states that Axcelis has closed down two of their other operations and that
they are consolidating business to Beverly. They anticipate an increase in business.
Mr. Fine shows the Board elevation plans and states that the property will still have
sufficient parking.
Mr. Finch notes that no additional signage is proposed and that the addition will be to the
rear of an industrial building. He asks the Board for any further questions.
Ms. O’Brien motions to accept, seconded by Mr. Haring. Motion carries 3-0.
7. Other Business
Approval of Minutes of May 2, 2002.
Ms. O’Brien motions to accept, seconded by Mr. Haring. Motion carries 3-0.
Meeting adjourned at 7:35 p.m.