2001-04-05Design Review Board
Meeting Minutes -April 5, 2001
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CITY OF BEVERLY
Public Meeting Minutes
BOARD: Design Review Board
SUBCOMMITTEE:
DATE: April 5, 2001
BOARD MEMBERS PRESENT: Jennifer Palardy, Margaret O'Brien
William Finch & Debra Hurlburt
BOARD MEMBERS ABSENT: Douglas Haring
OTHERS PRESENT:
RECORDER: Diane Presutti
Ms. Hurlburt called the meeting to order at 6:45 p.m.
1. Silva Tire Center - MikeVacca / Vacca Sign Service / 383 Cabot Street / Sign
Mr. Vacca was not in attendance therefore the Board tabled any discussion.
2. Chickies, Inc. - Colleen DiMambro/277 Rantoul Street / Sign
Ms. DiMambro shows the Board a picture of the awning she wishes to place on the front
of the building. The awning will have 6" lettering saying Chickie's which is conforming.
Mr. Finch arrives at 7 p.m.
Ms. DiMambro shows the Board a drawing of the window sign she wishes to place in a
second floor window. She wishes to place smoked glass in the entire window with
etching. The Board suggests she speak to Mr. Brennan regarding the entire window in
smoked glass. Ms. DiMambro leaves the meeting to see Mr. Brennan in his office.
Ms. DiMambro returns with Mr. Brerman's approval for upper floor use of smoked glass
window with sash. Etching to be 30% of window.
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Ms. Palardy motions to accept awning design. No approval necessary for window.
Seconded by Ms. O'Brien. All members in favor.
Motion carries 4-0.
3.Al's Bait & Tackle - Stephen Lotito / 24 Cabot St. / Sign
Mr. Lotito wishes to replace existing 24" x 96" sign, two shades of blue with white. Sign
will be internally illuminated.
Ms. O'Brien motions to accept, seconded by Ms. Palardy. All members in favor.
Motion carries 4-0.
4. Beverly Chiropractic Center - Scott Sutton / 38 Rantoul St / Sign
Mr. Sutton shows the Board a design of a projecting metal box wall sign. The sign will
be 4' X 5', green, black and white with guide wires and brackets. He also shows the
Board pictures of his building and where the sign will be placed. He states that the
neighboring property is also his and asks the Board if he can place a sign on that property
also. The neighboring property is a corner lot.
Ms. Hurlburt states the ordinance does not allow a projecting sign to go above the second
floor sash. She also states that only one sign is allowed in this case.
Ms. Palardy states that the metal box look is unattractive and unprofessional. She
suggests a wood carved sign. flush or projecting, with external illumination. She also
suggests reducing the size and using a decorative scroll bracket.
Mr. Finch suggests to reduce the cost, sandwich the two faces of the projecting sign in a
wood flame with goose neck lighting. He also agrees with reducing the size.
Ms. O'Brien slates that the wood would display professionalism. She also suggests Mr.
Sutton submit a computer layout of the building and the position of the sign.
Ms. Hurlburt suggests Mr. Sutton fax changes to her with above suggestions.
Mr. Sutton agrees.
Ms. O'Brien motions to approve contingent upon sending revised plans to Ms. Huriburt
and then to the .members for their approval.
Seconded by Ms. Palardy. All members in favor.
Motion carries 4-0.
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5. Dunkin Donuts - Dinart Serpa / 411 Cabot St / Sign
Mr. Serpa wishes to place two signs on the building. One sign will be facing the road
and one sign will be over the door. The signs will be 20 SF and 32 SF. The colors will
be the orange, pink and raspberry, the DunkinDonut colors and will be internally
illuminated.
Mr. Finch questions the colors of the facial being redone.
Mr. Serpa states the facial will be beige with maroon stripes.
Ms. O'Brien motions to accept.
Seconded by Ms. Palardy. All members in favor.
Motion carries 4-0.
6. Rice Rental Center - Ed Juralewicz / 115 Cabot St / Sign
Mr. Juralewicz approaches the Board with a drawing of the Rice Rental Center sign he
wishes to replace. The sign will say Rice Rental Center with the web site. The colors
will be red, white and blue. Mr. Juralewicz also states that there is nothing in the
ordinance stating that web sites are not allowed. The sign will be conforming and asks
the Board to accept. He also states that the web site is essential to the operation of the
business and their clients.
Mr. Hurlburt states she likes the design of the sign but states translucent is bright. She
states the ordinance says signs are for business identification only. She also states
various businesses have also asks for web sites and the Board has not allowed them.
Ms. O'Brien asks that plants be placed at bottom of pole sign. She also wishes to see
opaque rather than transluscent and that the web site looks good on the sign and she
would approve it.
Ms. Palardy also wishes opaque rather than translucent She also likes the suggestion of
the plants around the base of the pole. She would accept the web site if they change to
opaque. She also states the web site consists of letters not numbers. She likes the sign
design and states that the Board has to adjust to the times.
Mr. Finch agrees with opaque. He also feels a web site is just like a phone number and
disapproves of it on the sign. He also states if the Board approves this sign with the web
site, what about the other business that were denied in the post. The Board must be
consistant. He acknowledges their arguments but the Board may set a precedent.
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Mr. Ron Costa asks to approach the Board. He supports the request made by Mr.
Juralewicz and urges the board to accept the design with the web site.
Mr. Rice would accept changing from translucent to opaque if the Board allows his web
site. He feels putting his web site in his window would not be visible. He also states his
web site on the sign is essential to stay in business. He also states that Cracker's patrons
park on his property in the evening hours and flowers of any sort at the base of the pole
are destroyed.
Ms. O'Brien motions to accept design with web site and with opaque background, not
translucent.
Seconded by Ms. Palardy.
Motion does not carry 2-2.
7. Approval of Minutes
Ms. O'Brien motions to accept February 1, 2001 minutes. Seconded by Ms. Palardy.
Motion carries 4-0.
Ms. O'Brien requests an amendment the March 1, 2001 minutes.
Meeting adjourned m 9 p.m.