2001-03-01Design Review Board
Meeting Minutes - March 1, 2001
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CITY OF BEVERLY
Public Meeting Minutes
BOARD: Design Review Board
SUBCOMMITTEE:
DATE: March 1, 2001
BOARD MEMBERS PRESENT: Debra Hurlburt, Margaret O'Brien
William Finch
BOARD MEMBERS ABSENT: DouglasHaring, Jennifer Palardy
OTHERS PRESENT:
RECORDER: Diane Presutti
Ms. Hurlburt called the meeting to order at 6:30 p.m.
T3 Certified Tire Service - Mike Vacca /383 Cabot Street / Sign
A representative for T3 Certified Tire Service was not present. The Board tabled
discussion on this matter to its next meeting on April 5, 2001.
Chickie's. Inc. - Colleen DiMambro / 81 Rantoul Street / Sign
Ms. DiMambro approaches the Board with drawings of an awning with 10" to 12" letters
and a window sign replacing a second floor window. They would both contain Chickie's
Restaurant & Lounge.
Ms. Hurlburt states the city ordinance requires only 6" letters on awnings and only 30%
of a window can be obstructed from a window sign. She also states that Mr. Brennan has
to review. She asks Ms. DiMambro if she wishes to review her presentation according
to the ordinance and she agrees to continue discussion.
Mr. Finch asks if she will be eliminating a second floor window all together and
replacing with a sign. He confirms that no window sign can replace an entire window.
The Board suggests a bracket sign located below thc second floor sill. They also suggest
placing a panel sign on the front of the building. Ms. Hurlburt asks Ms. DiMambro if she
would like to discuss this with her sign maker before she proceeds. Ms. DiMambro said
that she would.
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The Board suggests that Ms. DiMambro returns next month with new print outs for the
board to review. Ms. DiMambro thanked the Board and stated that she will be back at
the April meeting with revisions to the sign.
The Board votes to table discussion to the April meeting.
Enterprise Rent-a-car - Barlo Sign / 81 Rantoul Street / Sign
Mr. George Michaud approaches the Board on behalf of Enterprise Rent-a-car. He shows
the Board a picture of the new face to be placed on the existing All Seasons sign.
Ms. Hurlburt starts by reading a letter from Scott Housman stating Enterprise-Rent-a-car
applied to the Zoning Board of Appeals and was denied a variance. The company
however was permitted a Special Permit. Mr. Housman's letter questions certain
legalities regarding the sign. Ms. Hurlburt states to Mr. Michaud that any outstanding
issues regarding this letter need to be addressed to Mr. Brennan.
Ms. Hurlburt suggests that the pole color be changed from green to black and that the
phone number be eliminated from sign (1-800-rent-a-car) as was a condition of the ZBA
Special Permit. She also suggests changing the white to opaque and the sign be shut off
at close of business. Ms. Hurlburt also states all window signs be reduced in size to be in
conformance, which is 30% of the window area.
Mr. Michaud reads GLC state regulations to the board. He agrees to change pole color to
black and to remove the 1-800 only. He states rent-a-car will remain on the new sign as
it is a word not a phone number. Mr. Michaud states the new face will be made of vinyl
which is a light defuser and agrees to shut sign offat close of business. He also states
that the wall sign previously approved will not be going up.
Ms. O'Brien suggest using opaque on the bottom of the sign and reversing om rent-a-car.
Mr. Finch motions to accept if change pole color to black, lights off at close of business,
opaque background, eliminate 1-800 ( not to be blocked out), and any window signs to be
reduced to 30 %.
Seconded by Ms. O'Brien. All members in favor.
Motion carries 3-0.
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New Boston Medical Staffing. Inc. - 4 Federal Street / Sign
The owners of New Boston Medical Staffing, Inc. approaches the Board with drawings of
a sign they wish to display at their new location, 4 Federal Street. The sign will have
white lettering with marroon background and will be displayed on an existing bracket
attached to their building. The size of the sign will be 2' x 2.5'.
Mr. Finch motions to accept sign as proposed, seconded by Ms. O'Brien.
All members in favor.
Motion carries 3-0.
Beverly Self Storage - Bryan Labell / 97 Rantoul Street / Sign
Mr. Labell approaches the Board with drawings of a sign he wishes to display on the
building of 97 Rantoul Street. He wishes to display a 6' x 5' internal illuminated sign.
The sign will have blue lettering with a white background. This location is in the CC
district.
Ms. Hurlburt suggests that an external illuminated MPO sign would compliment his brick
building. She also states if they wish to remain with an internal illuminated sign to
consider going with an opaque background. She states the ordinance regulations which
allows 4' x 4' or less. She also states phone numbers are not usually looked favorably
upon by the Board. The Board also suggests removing the lock from the sign.
Ms. O'Brien also agrees with Ms. Hurlburt regarding the external illumination. She also
shows concern with the size and states that the sign must be displayed below the second
floor sill. She requests a computer imaging printout of a new sign sealed to the building
to coincide with the ordinance regulations.
Mr. Finch also states that the letter size be no more than 2.5".
Mr. Labell agrees to fax new drawings to Ms. Hurlburt who in turn will contact Mr. Finch
and Ms. O'Brien with their comments and/or approval.
The Fruitful Basket - Robert Veil / 9 West Street / Sign
Mr. Veil approaches the Board and provides them with a sketch of the 4' x 6' projecting
sign he wishes to place on his business location of 9 West Street. The sign will consist of
pale yellow, dark and light green colors. The building is two story.
Mr. Finch wishes to see the sign smaller.
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Ms. Hurlburt looks up the ordinance and states a 20 SF sign is allowed and also states his
location is in the CN zone. She also states that the sign must be placed below the second
floor sill. She requests a photo of the building with graphics showing where the sign will
be placed.
Ms. O'Brien motions to approve contingent upon Mr. Finch visiting the site and
indicating the size and best location for the sign. Ms. Hurlburt will then communicate to
Mr. Veil Mr. Finch's recommendations..
Seconded by Mr. Finch. All members in favor.
Motion carries 3-0.
Rice Rental Center - Ed Juralewicz / United Sign / 115 Cabot Street / Sign
Mr. Juralewicz approaches the Board on behalf of Rice Rental Center. RRC wishes to
replace the face of their existing sign. The sign will be red, white and blue with internal
illumination.
Ms. Hurlburt requests an opaque background rather than white and states that the Board
has not allowed websites on signs from other applicants..
Mr. Finch agrees with the opaque background as does Ms. O'Brien.
Ms. O'Brien motions to accept design with opaque white background and no website.
Seconded by Mr. Finch. All members in favor.
Motion carries 3-0.
Carlson GMAC Real Estate - Ed Juralewiez / 13 Enon Street / Sign
Ms. Juralewicz approaches the Board on behalf of Carlson GMAC Real Estate. He
shows the board a picture of their free standing sign. The colors will consist of PMS-185
(red), and blue. Mr. Juralewicz commented that when the sign was made, the sign maker
used the old colors for Carlson.
Ms. Hurlburt states the color scheme on the free standing along with colors from other
company plates on the sign are not very pleasing to the eye.
Mr. Finch motions to accept. Seconded by Ms. O'Brien. All members in favor.
Motion carries 3-0.
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Burger King Rest. - Peter Feuerbach / Rte. 128 / Site Plan Review & Sign
Mr. Peter Feuerbach approaches the Board along with engineers responsible for
landscaping & building designs. The franchise owner is also present. They show the
board various blue prints of the building and landscaping. The lot will consist cfa main
building consisting of Burger King, Dunkin Donuts, Subway, Beverly National Bank
ATM and a Mobile Mart. A major named fuel station will also occupy the gas station.
Mr. Feuerbach also states the various designs reflect their State-Owned location along the
highway. He also states that the existing freestanding sign is not visible from the
highway; they feel a second freestanding sign further along the parcel is needed. He feels
each parcel should have a freestanding sign. The occupants will be opened 24 hours.
The freestanding sign will consist of a cluster of all businesses along with a reader board.
They also wish to place smaller individual signs on the face of the building to identify
different business. They would be 1' high.
Ms. O'Brien suggests signs on face of building are not necessary if they are placed inside
of building directly over the occupants.
Ms. Hurlburt feels there are too many signs and suggests placing a sign on the face of the
building saying "Food Court" and allowing the individual signs inside over occupants
space. She also questions the reader board and its purpose. She also suggests they
approach the State to discuss installing a Restaurant Stop sign prior to the bridge for
visibility. She states for the record that these sign designs have not been reviewed by Mr.
Brerman.
Landscaping
The Board reviews the drawings of the lot with the landscaping designs. The landscaping
engineer states that the lot will consist of honey locusts, spreading junipers, spreading
hews and low growing fill ins.
Ms. O'Brien wishes to eliminate honey locusts and substitute with another tree. She asks
Mr. Overson from the Cummings Center, who is present, was asked which trees exist on
his lot. He states maples, birch and bradford pears. The board decided to require a
variety of species on the site.
Mr. Finch suggests flowering trees.
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Facade
Ms. Hurlburt strongly suggests no mulch, and states hews and spreading junipers are
acceptable. She also asks if any irrigation will be installed.
The engineers state only in front of building if they do have irrigation.
Mr. Finch questions the playground area. The drawings seem somewhat deceiving and
incomplete. He questions the brick color and size. Mr. Finch commented that the wall
that is behind the playground area needs something to break up the massive looking wall
space. Ms. Hurlburt recommends some tressels or columns or even adding a window.
The engineer states they wish to have flexibility in this area but currently it will consist of
standard red brick with vinyl and a kick board.
Mr. Finch accepts the vinyl and red brick.
Ms. Hurlburt raises the question of the wood 8' x 8' pilaster and the band around the
entire building She also questions the color of the light grey roof.
Mr. Finch motions to accept the landscape plan & site plan contingent upon the applicant
submitting revised plans reflecting the Boards comments.
Seconded by MS. O'Brien. All members in favor.
Motion carries 3-0.
Brooks Pharmacy - Mark Glovsky / 377 Cabot Street / Sign
Mr. Glovsky approaches the Board with drawings of the building sign. The sign will be
red and black. The sign will be 6 SF with 18" and 21" letters. Mr. Glovsky stated that he
has already received Zoning Board of Appeal approval for the signs.
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Ms. Hurlburt states that this location is in the CN zone and the ordinance limits CN uses.
She also asks if their are still temporary signs on display. She states that the empty
panels on the sign are only for the occupants on the site which are Video Smith and
Casual Cuts. She wishes their designs be submitted to the board prior to placement. Ms.
Hurlburt also states that window signs can only occupy 30% of the windows.
Ms. O'Brien motions to accept.
Seconded by Mr. Finch. All members in favor.
Motion carries 3-0.
Cummings Center - Bruce Overson / 181 Elliot Street / Site Plan Review
Mr. Overson returns to the board regarding Building 400. He commented that the Board
did not finalize the facade plan for Building 400 because he was unsure of what
Cummings Center would like for a facade treatment there. He states the facade will
consist of an acid wash finish. After various designs he feels this is the best for this
building and its location. This building will be on the Balch Street side of the lot.
Mr. Finch motions to accept.
Seconded by Ms. Hurlburt.
Ms. O'Brien must refrain from this vote.
Meeting adjourned at 10:10 p.m.