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2000-11-02Design Review Board Meeting Minutes - November 2, 2000 Page 1 CITY OF BEVERLY Public Meeting Minutes BOARD: Design Review Board SUBCOMMITTEE: DATE: November 2, 2000 BOARD MEMBERS PRESENT: Jennifer Palardy, Margaret O'Brien, Bill Finch Debbie Hurlburt BOARD MEMBERS ABSENT: Doug Haring OTHERS PRESENT: RECORDER: Diane Presutti Ms. Hurlburt calls the meeting to order at 6:35 p.m. 1. Family Dollar - Richard Harvey / 224 Cabot Street / Sign Richard Harvey approached the DRB on behalf of Family Dollar requesting two non- illuminated signs be approved for the business. The sign located on the Cabot Street side will he 32.83 SF with red channel letters and the letters will be raised about 1/4". He added that the background for the sign would remain the same, neutral. Mr. Harvey stated that the rear sign facing the parking lot, would be 20 s.f. and is also non-illuminted. However, the rear sign will he a box type sign with a red background with white lettering. Ms. Hurlburt reviews the ordinance and states the signs fall into the required allowances. Ms. Palardy commented that she is pleased that the sign is not illuminated. Mr. Finch stated that if the applicant wants to change the background color of the Cabot Street sign, he must come back before the Board because changing the color could affect the look of the sign. A motion was made by Ms. Palardy to approve the sign with the condition that if the background color is to change, the applicant must receive approval from the Board first, seconded by Ms. O'Brien. All members in favor. Motion carries. 2. AT&T - Hazel Hopkins / 12 Tozer Road / Sign Ms. Hopkins approached the DRB on behalf of AT&T. She requested approval for the changing all the Media One signs on the building to AT&T signs. All of the building signs will remain the same size. However, Ms. Hopkins requested approval to change the freestanding sign to 23.43 s.f. Ms. Hopkins showed the board pictures of the proposed replacement. Mr. Finch states the proposed freestanding sign replacement is overbearing compared to the other tenants who have their company names displayed. He also suggests keep the lettering the same but removing the logo from the sign to reduce the size and states that it will be just as visible. Ms. Hurlburt and Mr. Finch state 2' or 2' 6" would be acceptable to fit with the cluster of the sign, but would recommned no more. Ms. Palardy and Ms. Hurlburt suggest putting the logo beside the letters to reduce the size. Ms. Hurlburt commented that Mr. Brennan did not sign off on this sign application. Ms. Hopkins states the building visibility is difficult and doesn't wish to reduce the size by rnuch. She also states that the logo must stay on the sign. 3. Calico Corners - Arthur Robitaille / 11-23 Enon Street / Sign Mr. Robitaille of Metro Sign appeared on behalf of Calico Corners. He wishes to install two wall signs. One wall sign will be on the front of the building facing Enon Street and one will be on the side of the building facing Dodge Street. The wall sign facing Enon Street will be 3' '7" by 17' and is internally illuminated The colors for this sign will be raspberry channel letters with a cabinet sign with a raspberry background with white lettering. The secondary sign facing Dodge Street will be 20 sf and also internally illuminated. The 20 s.f. sign will be a cabinet sign with white background with raspberry lettering. Ms. Hurlburt questions the color of the sign vs. Color of the facade. Mr. Finch would like to see external illumination for the wall sign facing Dodge Street, possibly with gooseneck lighting. Ms. Palardy stated that gooseneck lighting would add quality to the building. Ms. O'Brien approved the two wall signs with the condition that the wall sign facing Dodge Street must have gooseneck lighting, seconded by Mr. Finch. All members in favor. Motion carries. Ms. Hurlburt instructed Mr. Robitaille to submit new plans showing the external illumination for the wall sign facing Dodge Street. 4. 11-23 Enon Street - Arthur Robitaille / Freestanding sign Mr. Robitaille appeared on behalf of Calico Corners, Hit or Miss & Carlson Real Estate. The discussion was regarding a freestanding sign at 11-23 Enon Street. Mr. Robitaille stated that the freestanding sign will consist of three tenants; Calico Corners, Hit or Miss and Carlson Real Estate, and will have two empty faces below these three tenants for any new tenant. The trim on the sign will match the color of Calico Corners. The others tenants will be black, blue and red. He is proposing the sign to be approximately 12' high. He also states thnt Carlson may be using the fourth panel for GMAC. Ms. Hurlburt stated that having the titles on the panels all the same color would be more aesthectically pleasing, possibly black. She also suggests lowering the height of the sign to match the height of the Bertucci's freestanding sign. She would also like to see some low growing plants or brush around the base of the sign. Ms. Hurlburt also feels two extra blank panels are not necessary. The Board discussed the GMAC should be on the Carlson Real Estate panel and the panel background should be off white, cream or ivory. Mr. Finch mentions the colors of the Hit or MIss on the freestanding sign and would like to see all the panels the same color, possibly blue. He also states the blank two bottom panels are not neccessary but may leave space to insert panels for future tenants. He would also like to see a uniform look, following the height of the Bertucci's sign. Ms. Palardy would like to see the height to match the Bertucci's sign with 2 ½ feet from the ground. She also stated that she believes that the Bertucci's sign is 6' wide and 8' tall. Mr. Robitaille asks that the DRB consider the height to be 9' 6". A motion was made by Mr. Finch to accept a freestanding sign to match the height of Bertucci's freestanding sign, that no illumination occur after the close of business, background of panels are to be off-white opaque face with translucent vinyl graphics, that the letters for Hit or Miss and the Carlson sign be cranberry lettering and uniform, and that the two blank panels shown on the plan must be removed, seconded by Ms. O'Brien. All members in favor. Motion caries. 5. Big Papa's - Joseph Marcus / 25 Cabot Street / sign Mr. Joseph Marcus appeared before the DRB regarding two signs to be located at 25 Cabot Street, one wall sign and one freestanding. Ms. Hurlburt stated that the freestanding sign is not conforming. She added that she recalled that the sign was put up by the previous tenant illegally and that the Building Inspector informed her several years ago that the freestanding sign was not legal Ms. Hurlburt stated to Mr. Marcus that he should contact Building Inspector Timothy Brennan and may have to seek approval from the Zoning Board of Appeal. Ms. Hurlburt commented that because of this issue with the freestanding sign, the Board is not able to discuss that sign at this time. Mr. Marcus showed the proposed plan for the wall sign. The sign is 14' x 27", and has a Pepsi logo on the rightt of the text and the Big Papa logo to the right. The sign states "Big Papa's" The Most Unusual Sandwich Shop in America". The sign is also proposed to be internally illuminated. Mr. Finch stated that in his opinion there is too much lettering on sign and the sentence should be reduced. He also recommended that the background be white opaque. Ms. Hurlburt stated that the sign should identify the business only and that this Board does not look favorably upon logos. Mr. Finch motioned to approve the wall sign with the reduced text to state "The Unusual Sandwich Shop'; without the Pepsi logo and with a white opaque background, seconded by Ms. Palardy. All members in favor. Motion carries. 6. Approval of Minutes Ms. Huriburt asks the board to accept the minutes of the 10/5/00 meeting. The Board did not review the minutes yet, therefore, they will be reviewed at the next meeting. Mr. Finch motioned to adjourn, seconded by Ms. O'Brien. All members in favor. Motion carries. Meeting adjourned at 8:10 p.m